About ten years ago I took a road trip from Los Angeles to visit my parents in Montana. After a couple weeks, I departed via my sister's place in Nebraska. When leaving Christy's place, I thought I'd try something. What if I made it all the way home to Southern California without touching an interstate … Continue reading Who’s not your community!
Are you smart enough to know you might not be that smart? Back in college, thirty years ago, I promoted rock bands. Once I did a show in Ortonville, Minnesota at the White Eagle Ballroom ... in the middle of nowhere. Even though Ortonville only had a population of two thousand, the White Eagle was … Continue reading Are you smart enough to know you may not be that smart?
Imagine if you could close your eyes, click your heels - and find yourself somewhere else, somewhere where your personal little world was just like you wanted it to be. About fifteen years ago I started using the phrase, “Road to Your Perfect World.” It was used mainly in the context of my recruiting business. … Continue reading Welcome to my “Perfect World”
Your customers and especially your prospects - don't care about you. They don't care about the products you're selling, and they don't care about your company. If they did, then they would return your phone calls. They wouldn't check their phone when you're talking to them. They'd respond to your direct mail, and they'd get … Continue reading Don’t fool yourself … your customers don’t care about you.
I originally wrote this post two years ago so some of the cultural references are out of date. But even after two years, I believe the message still applies. This is especially the case in many "groups" on Facebook and Google+. There's a lot of extremely talented and well directed people lending excellent ideas. But … Continue reading Collaboration 2.0 … from ideas to action!