Can marketing and social media coexist?

I posted this as a comment on a LinkedIn discussion forum in the group "Marketing Your Printing Company."  I've pretty much thought of this as my approach since I started down the social media trail.  It's kinda nice to have it down a paper though. I think we need to look at the entire process … Continue reading Can marketing and social media coexist?

Would you follow your own firm’s social media site?

Currently, the next  "great thing" - is marketing your business on Twitter and Facebook.  Being in the direct marketing arena ... it's no different here.  But, I really don't see a whole lot of benefit for a lot of a these companies that have jumped on the bandwagon ... at least how they're doing it. … Continue reading Would you follow your own firm’s social media site?

Millennials Rising!

Over the past year I've been writing about the Millennial Generation, Generation Y and their propensity to band together and move as groups. We see it with the proliferation of social media, heck, social media was invented by this generation, literally. Recently - here and elsewhere, I've talked about how workplace and societal treatment needs … Continue reading Millennials Rising!

Will Gen-X and Gen-Y kill the printing industry … or save it?

Over the past couple months, I've been following several discussions on LinkedIn concerning the fate of the printing industry.  The talk is all about convergence.  The consensus is that printers, specifically digital printers,  have to embrace electronic delivery systems, including social media, in order to survive. Now all this is fine.  We all know the … Continue reading Will Gen-X and Gen-Y kill the printing industry … or save it?

The Baby Boomer, Gen Y communications gap and social media … the solution or the problem?

I got up this morning at 4:30am - and as I do every morning, I attacked my "1st thing To Do in the morning task."  Today it was clean out the people I follow on Twitter.  I was getting to the point where I couldn't even delve into the links because there was too much … Continue reading The Baby Boomer, Gen Y communications gap and social media … the solution or the problem?

10,000 hours … or is it 10,000 tweets?

I guess this is Malcolm Gladwell day.  My post this morning was on his 120 Rule.  Now this one references the key point in his book, "The Outliers." For those of you who haven't read "Outliers," which is probably not many of you, a central premise of the book was that to be an expert … Continue reading 10,000 hours … or is it 10,000 tweets?

Gladwell’s 150 rule … how does it apply to social media?

In his 2000 book, "The Tipping Point," renown author, Malcolm Gladwell, cited the example of a manufacturing firm on the East Coast and its adherence to relationship building and numbers.  This firm determined that having more than a certain amount of people in one building or facility would actually prove detrimental to building teamwork and … Continue reading Gladwell’s 150 rule … how does it apply to social media?