Why after only one try … we quit?

It seems we live in a world of black or white.  Either we're all in or not at all.  Most of us treat our marketing and sales like this too. I don't know if it's just me, but this last year I've seen a awful lot of customer and loyalty marketing.  For every credit card … Continue reading Why after only one try … we quit?

Don’t fool yourself … your customers don’t care about you.

Your customers and especially your prospects - don't care about you. They don't care about the products you're selling, and they don't care about your company. If they did, then they would return your phone calls. They wouldn't check their phone when you're talking to them. They'd respond to your direct mail, and they'd get … Continue reading Don’t fool yourself … your customers don’t care about you.

“The Death of a Salesman,” circa 2011

In 1949, Arthur Miller released his iconic play, "Death of a Salesman."  The sales landscape of sixty years ago is eerily similar to that of today.  America, and world for that fact, isn't creating sales jobs like before.  Of course you'll see ads for them in newspapers and on job boards - but the position … Continue reading “The Death of a Salesman,” circa 2011

Brilliant self-promotion … or egotism?

I find this whole personal branding thing that's hot right now very interesting.  With all the social media and visibility outlets available, i.e. Facebook, LinkedIN, Twitter, etc., one came spend so time branding, that there's no time for anything else.  It's not uncommon for twenty-five year old kids to have 500 Facebook friends and 5000 … Continue reading Brilliant self-promotion … or egotism?

Why are we doing it … social media that is?

It wasn't till about five months ago I really stated getting into social media.  Up to that point I had a Facebook account but there was nothing in it, not even a photo of myself.  I had a Twitter account but I really didn't what it was for and I was scared to tweet.  I … Continue reading Why are we doing it … social media that is?