Should we keep print alive?

I've been following a group on Twitter called #helpprintthrive.  It's a discussion about how can the printing industry can, well - thrive. I've spent the last 20+ years in the printing industry ... and I'm as much for keeping the industry viable as much as the next person, but I'm starting to have second thoughts. … Continue reading Should we keep print alive?

The Consequences of Sloppy Copy and Demise of Chippendales

I saw a piece on the national news about the Miami Police Department and Jay-Z. According to the report, the Miami PD updated their website focusing on gang prevention and how the community should get involved. Good idea ... horrible execution however. Whoever was working on the site had laid in an illustration placeholder they … Continue reading The Consequences of Sloppy Copy and Demise of Chippendales

Will Gen-X and Gen-Y kill the printing industry … or save it?

Over the past couple months, I've been following several discussions on LinkedIn concerning the fate of the printing industry.  The talk is all about convergence.  The consensus is that printers, specifically digital printers,  have to embrace electronic delivery systems, including social media, in order to survive. Now all this is fine.  We all know the … Continue reading Will Gen-X and Gen-Y kill the printing industry … or save it?

Small business and 1:1 marketing .. the solution?

The printing industry (my industry for last twenty years) has been stagnant for sometime now.  The rush towards social media has only made matters only worse.  One of the only bright spots has been variable data printing or 1:1 marketing.  Every piece coming off a digital press can be different from the one before and … Continue reading Small business and 1:1 marketing .. the solution?

Why Should We Keep Print Alive?

I've been following a group on Twitter called #helpprintthrive.  It's a discussion about how can the printing industry can, well - thrive. I've spent the last 20+ years in the printing industry ... and I'm as much for keeping the industry viable as much as the next person, but I'm starting to have second thoughts. In … Continue reading Why Should We Keep Print Alive?