Invest in the future … fund a ChangeMaker!

There ‘s been a lot of attention recently about the benefits of crowds. Everything is being crowdsourced. A project that wants to get crowdfunded, posts its project or idea on a website dedicated to soliciting small investments. These investments are often as small as ten dollars and seldom larger than a hundred. For your investment, you get a token of appreciation. This token could be a white paper, a shirt or anything else the project head wishes to give you for your support. There are also levels of appreciation which correspond to the level of your investment.

This whole crowdfunding thing got me thinking about when I was young in Minot, North Dakota (pop. 35,000) – where I grew up. When I was in high school, there was a professional golfer in town, Mike Morley, that was trying to hit the PGA tour. He had his tour card, but didn’t have enough money to go from event to event to compete. A group of Minot businessmen decided to back him and pay for his expenses. I don’t know the details of their arrangements, but I suspect that if Mike made money then they would participate in the spoils. This was kind of an informal local crowdfunding.

If we can participate in a new company or project through crowdfunding, why can’t we participate in the success of the individual themselves, like what happened with Mike – only even more esoteric. OK … work with me.

Meet the ChangeMakers

Imagine a web site or portal with a variety of different people on it, people looking for career assistance. For the sake of argument – let’s limit it to young people. Each of these individuals, let’s call them ChangeMakers – would have to put up a profile or online portfolio. These portfolios would be a “Here I am world, this is what I’m all about and why you should invest in me.” The portfolio could be an essay, it could be pieces of art, or a video or whatever vehicle the ChangeMaker wants to use to present themselves to the world.

All of these ChangeMakers would be put in a central virtual location where we, the investors, can find them. They could be organized by location, or life focus or even age. Each ChangeMaker would determine their own tokens of appreciation they wanted to give investors. Chances are, financial participation probably wouldn’t be one – but who knows.

Rather than just giving money to a faceless charitable cause (not that there’s anything wrong with that), you’d be investing in the future of an actual young adult, one that you could watch grow and progress through life – on one that you had a vested interest in. You could create a portfolio of ChangeMakers, not unlike an investment portfolio. You could diversify … or could you throw all your weight behind a single industry or group of ChangeMakers in a similar field.

Ingenious ChangeMakers wouldn’t limit the parameters of investment to just money either. They could solicit mentoring and expertise in their areas endeavour. If they were an artist, they could request studio space. If they are interested in public policy, they could request a legislative internship.

And on top of it, not only would these young ChangeMakers get the resources they need to jumpstart their future – they’d have to figure out what resources they need on their journey to success. This organizational prompt might be worth more than the assistance itself.

As we search for ways to reform schools and prepare our young for the future, we almost always overlook one of our greatest resources – our community. We look to the public sector for all the answers through political debate ad nauseam … when the solution is just down the street, or in the next town or on the other side of the country. But it’s never potentially further than a mouse click. I believe we all want to help and we all have the same goal – success for our young. But we just don’t have the vehicle to pull it all together, a vehicle where we can put a name and face to those that need our assistance – whatever assistance we may be able to give them.

I’d be interested in hearing your views on this idea I’ve been rambling on about. Maybe it’s just a pipe dream, but I don’t think so. Please give me some feedback.

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Changing the way you look at your social media relationships

In the real world … not everyone loves you the same amount. Your relationships in the online world are no different. Not everyone is going to comment on your blogs or reply back to you if you mention them on Twitter. That’s just the way it is.

Just understand that the planets in your online universe are at different distances from the the sun (you). Unlike the real sun, the world does not revolve round you.

Twitter bird
Amplify’d from www.fastcodesign.com

Social brand platforms require a new way of thinking: a cross between advertising, branding and design. In contrast to static logos and corporate identities where the focus is on control and consistency, social brand platforms have five key characteristics: they’re useful, social, living, layered and curated.

Useful
Logos create value for brands, but social brand platforms create value for people. Nike+ helps people run and get healthy. Facebook keeps people in touch with friends and family. Etsy connects cottage industry craftsmen with buyers. Converse has just announced that it’s building a recording studio in Brooklyn to help up-and-coming musicians.

Social
Logos are about control and consistency, but social brand platforms focus on defining the context — there are no standards manuals. They invite people to interact with each other in a variety of ways including one-to-one, one-to-many, and many-to-many.

Layered
Not everyone wants to participate on the same level. Social brand platforms thrive by offering multiple levels of involvement. They recognize that not everyone is a creator. Specifically, they provide room for three types of involvement – creation, commenting and consuming.

Read more at www.fastcodesign.com