Want to market to the 20 year olds? Better look past your product … and it’s not just social media.

I can't count the number of stories, reports and blog postings I've read describing Generation Y, the Millennials as spoiled, selfish consumers. This couldn't be further from the truth. Just because all you Baby Boomers are trying to transfer guilt for your own behavior ... doesn't make it so. And these kids are about more … Continue reading Want to market to the 20 year olds? Better look past your product … and it’s not just social media.

Generation Y and the workplace … what we all can learn from what they want

The buzz in the generational world is that the Millennials or Gen Y is different than those that came before them. This is true and one can say it affects the way this group should be handled in the workplace. Below is a synopsis that will give you a look into what makes them "tick" … Continue reading Generation Y and the workplace … what we all can learn from what they want