Want to market to the 20 year olds? Better look past your product … and it’s not just social media.

I can't count the number of stories, reports and blog postings I've read describing Generation Y, the Millennials as spoiled, selfish consumers. This couldn't be further from the truth. Just because all you Baby Boomers are trying to transfer guilt for your own behavior ... doesn't make it so. And these kids are about more … Continue reading Want to market to the 20 year olds? Better look past your product … and it’s not just social media.

“The Death of a Salesman,” circa 2011

In 1949, Arthur Miller released his iconic play, "Death of a Salesman."  The sales landscape of sixty years ago is eerily similar to that of today.  America, and world for that fact, isn't creating sales jobs like before.  Of course you'll see ads for them in newspapers and on job boards - but the position … Continue reading “The Death of a Salesman,” circa 2011

The Talking Stick … Shhh, listen

The Lakota Sioux in the Dakotas back in the 1800's used something called a Talking Stick.  The Talking Stick was used during tribal councils.  The leaders of the tribe and neighboring tribes would meet and discuss important issues affecting them. To keep order in these meetings they used the Talking Stick.  Unless you held the … Continue reading The Talking Stick … Shhh, listen

An interactive brand … a case study on Charice.

A couple of days ago I had a saw a rerun of Oprah.  And no this isn't an everyday occurrence.  She had a young singer named Charice performing.  I'd never heard of her but I had heard the song she was singing ... many times.  I liked it. On thing I noticed is that a … Continue reading An interactive brand … a case study on Charice.

Brilliant self-promotion … or egotism?

I find this whole personal branding thing that's hot right now very interesting.  With all the social media and visibility outlets available, i.e. Facebook, LinkedIN, Twitter, etc., one came spend so time branding, that there's no time for anything else.  It's not uncommon for twenty-five year old kids to have 500 Facebook friends and 5000 … Continue reading Brilliant self-promotion … or egotism?

Small business and 1:1 marketing .. the solution?

The printing industry (my industry for last twenty years) has been stagnant for sometime now.  The rush towards social media has only made matters only worse.  One of the only bright spots has been variable data printing or 1:1 marketing.  Every piece coming off a digital press can be different from the one before and … Continue reading Small business and 1:1 marketing .. the solution?

Why are we doing it … social media that is?

It wasn't till about five months ago I really stated getting into social media.  Up to that point I had a Facebook account but there was nothing in it, not even a photo of myself.  I had a Twitter account but I really didn't what it was for and I was scared to tweet.  I … Continue reading Why are we doing it … social media that is?