Before you give … “Walk a mile in their shoes!”

Well Christmas is over. We’ve braved Black Friday, Internet Monday, and Fed Ex Friday on the parade of consumption. We’ve opened our presents. We’ve had our kids get us up before dawn even thought about getting up. We've had the food, the basketball (at least some of it) … and now it's back to malls … Continue reading Before you give … “Walk a mile in their shoes!”

“Imagine … an App Store for benevolence”

I've been thinking about something. With the disaster in Japan we've seen an incredible outpouring of charity. At last count over a hundred countries have pledged support along with a multitude of charities. And the Japanese situation only exemplifies  a current trend. One of the hottest marketing discussions coming into 2011 is cause marketing. We … Continue reading “Imagine … an App Store for benevolence”