I can't count the number of stories, reports and blog postings I've read describing Generation Y, the Millennials as spoiled, selfish consumers. This couldn't be further from the truth. Just because all you Baby Boomers are trying to transfer guilt for your own behavior ... doesn't make it so. And these kids are about more … Continue reading Want to market to the 20 year olds? Better look past your product … and it’s not just social media.