Over the past couple months, I've been following several discussions on LinkedIn concerning the fate of the printing industry. The talk is all about convergence. The consensus is that printers, specifically digital printers, have to embrace electronic delivery systems, including social media, in order to survive. Now all this is fine. We all know the … Continue reading Will Gen-X and Gen-Y kill the printing industry … or save it?
The printing industry (my industry for last twenty years) has been stagnant for sometime now. The rush towards social media has only made matters only worse. One of the only bright spots has been variable data printing or 1:1 marketing. Every piece coming off a digital press can be different from the one before and … Continue reading Small business and 1:1 marketing .. the solution?