Would you follow your own firm’s social media site?

Currently, the next  "great thing" - is marketing your business on Twitter and Facebook.  Being in the direct marketing arena ... it's no different here.  But, I really don't see a whole lot of benefit for a lot of a these companies that have jumped on the bandwagon ... at least how they're doing it. … Continue reading Would you follow your own firm’s social media site?

The “moderation abyss”

One of the first things I do when I get in the morning is comment. I comment on articles and blogs I read.  The blogs have no central theme. I comment on stuff on the Middle East, health care, generations, social media, marketing, economics and just about anything else I feel like. Each comment runs … Continue reading The “moderation abyss”

Changing the way you look at your social media relationships

In the real world ... not everyone loves you the same amount. Your relationships in the online world are no different. Not everyone is going to comment on your blogs or reply back to you if you mention them on Twitter. That's just the way it is. Just understand that the planets in your online … Continue reading Changing the way you look at your social media relationships

An interactive brand … a case study on Charice.

A couple of days ago I had a saw a rerun of Oprah.  And no this isn't an everyday occurrence.  She had a young singer named Charice performing.  I'd never heard of her but I had heard the song she was singing ... many times.  I liked it. On thing I noticed is that a … Continue reading An interactive brand … a case study on Charice.

The Baby Boomer, Gen Y communications gap and social media … the solution or the problem?

I got up this morning at 4:30am - and as I do every morning, I attacked my "1st thing To Do in the morning task."  Today it was clean out the people I follow on Twitter.  I was getting to the point where I couldn't even delve into the links because there was too much … Continue reading The Baby Boomer, Gen Y communications gap and social media … the solution or the problem?