Fear is our strongest ... our most primordial emotion. It manifests itself in the unknown. Uncertainty generates thoughts of worst case scenarios. Over the years marketers, politicians and the like have attempted to harness it to their benefit, seldom successfully though. But when they have - the results have been unmistakably effective. The Occupy Movement started … Continue reading The Hunger Games … articulation of the Occupy Movement
I posted this as a comment on a LinkedIn discussion forum in the group "Marketing Your Printing Company." I've pretty much thought of this as my approach since I started down the social media trail. It's kinda nice to have it down a paper though. I think we need to look at the entire process … Continue reading Can marketing and social media coexist?
Currently, the next "great thing" - is marketing your business on Twitter and Facebook. Being in the direct marketing arena ... it's no different here. But, I really don't see a whole lot of benefit for a lot of a these companies that have jumped on the bandwagon ... at least how they're doing it. … Continue reading Would you follow your own firm’s social media site?
It seems we live in a world of black or white. Either we're all in or not at all. Most of us treat our marketing and sales like this too. I don't know if it's just me, but this last year I've seen a awful lot of customer and loyalty marketing. For every credit card … Continue reading Why after only one try … we quit?
Your customers and especially your prospects - don't care about you. They don't care about the products you're selling, and they don't care about your company. If they did, then they would return your phone calls. They wouldn't check their phone when you're talking to them. They'd respond to your direct mail, and they'd get … Continue reading Don’t fool yourself … your customers don’t care about you.