A Saturday in May…

A few years ago, when visiting my daughter in Los Angeles, I was on a walk through West L.A. when I ran across a homeless man collecting cans and bottles from a dumpster. I stopped and we talked for about for fifteen minutes.

We talked about a lot things; the weather, the BP oil spill and eventually the economy. His take on the economy was that he thought things were getting worse, rather than better – as what we’d been hearing from the news media. “How did you come up with that?”  I asked him.

“Well I see more cheap brand cans in the garbage than I used to. Even last year when things were supposedly worse, people still drank Coke and Budweiser. But now it’s changed.”  It’s Shasta and Natural Light.

His astute observation was definitely not a perspective I wouldn’t have gotten through my normal channels. But it made sense – and for this locale it was probably more accurate than any economics professor would have come up with a few blocks down the street at UCLA. But that was only the start of what turned out to be a very memorable day.

After meeting the astute homeless man I mentioned above I caught a bus to Skid Row to meet up with a woman I knew only as Special K. Special K was a photographer and homeless activist I was introduced to through a friend of mine. She invited me to Skid Row to help with a clean up she had organized. I’d been through Skid Row before – but never not in a car. Today there was no car, only me on foot in the midst of the largest homeless community in the United States. 

It was Saturday morning at about 11:00 am, so this was about as good as it gets down there. It was eye-opening.  There were people literally laying everywhere. But one thing I noticed … there were no stores, nowhere to buy anything.  But what there was, were soup lines.  There were several of them, pretty much all put together by local churches.  I felt like I was transported to an area that had just been hit by a natural disaster – a hurricane or tornado or something.  But there wasn’t anything natural about this … just disaster.

After about a half an hour, I found Special K and I helped her organize a crew of about fifteen others and began cleaning the sidewalks, the streets and anything that needed it. There was one thing that surprised me though.  There was hope.  Not everybody acted down and out.  For example, there was Richard.  Richard had just moved to Skid Row – not that he had to be there.  He had just moved from Laguna Beach (high rent district for those of you not familiar with Southern California).  He moved here to help, it’s where he said he belonged.  

One of our most energetic workers was an attractive young woman named Veronica.  I thought she was just another of the volunteers like me … but she wasn’t.  She’d been living on the streets in Skid Row for the last two and half years.  I commented that she didn’t look like she was in the situation she was. This was her response:  

“I may be homeless, but I don’t have to look like I’m homeless.  If I look like I’m homeless, I’ll always be homeless.” 

It kind of takes, “faking it till you make it” to a new level – doesn’t it. I know if I’ve ever met anyone like Veronica. I can say my life is better because it. And I thought … what a day as I got on the bus for 90 minute ride home. I’ll just use the time to relax let everything sink in.

Twenty minutes into my ride back to West L.A., we turned onto Wilshire Blvd. Wilshire was my old stomping grounds. On two occasions during the time I’d lived in Los Angeles I worked on Wilshire, mainly mid-Wilshire or Koreatown. Shortly a young Asian woman and what turned out to be her parents got on the bus. They were all well-dressed, not the norm for the bus. The young woman sat in the seat next to me and her parent in front of us. They spoke what I found out later to be Mandarin. She spoke English, but they didn’t. After a brief conversation, I found out she was going to school at UCLA and this was her parents for the first time in the United States. They wanted to take the bus so they could get a “real” feel for the city. This was my opening.

I spent an hour playing tour guide: The Ambassador Hotel where Bobby Kennedy was shot, Koreatown, Little Indonesia, The LA Museum and the La Brea Tar Pits and even the ARCO headquarters, home of Armand Hammer who launched the Los Angeles oil boom.

Around 4:00 pm I got off the bus, alternating between being mentally exhausted and hyper-stimulated. Whatever it was, I was charged up – and only had a ten minute walk to  Alex’s apartment. I was wrong. Ten minutes turned into an hour.

The weather was great and people were walking their dogs and generally milling around in Alex’s neighborhood. A block from Alex’s I saw an old woman sitting on her 2nd floor balcony. I yelled up at her, “Good afternoon.” She responded back and inquired about my day. My response was a 90 second recap of my engagement filled day. Then she invited my up for a cup of coffee. At first I though, I should just get home – I’m exhausted. But then, how many times does this elderly women who looked close to ninety years old get a chance to entertain. I accepted. Margaret it turned out to be was a Holocaust survivor. For almost an hour she recounted her journey to the United States after being liberated from one of the camps. Fortunately she had only spent a short time there. 

Now she lived in West L.A. nestled between Beverly Hills and UCLA, one of finest institutions of higher learning in the world. If that isn’t the American Dream … then what is?

I don’t if could have made up the stories that comprised that Saturday. But I do know that none of it came to me without an effort on my part. I initiated each the encounters I had – and because of it I’ve added so much to my life and the make-up of who I am. And that’s only one day. It would have been easier just to listen to music on my iPod consumed by my own thoughts and songs I’d heard dozens of times. And plenty of times that’s exactly what I’ve done. It’s easier to stay in your comfort zone. But that Saturday … I didn’t.

We only so many minutes in life. It’s easy to dismiss that, thinking that what’s a few minutes, or an hour or two – or even a day. What it is an opportunity lost. It’s an opportunity lost to become a better person, to enhance your well-being … and most of all help others do the same.

Time is the bedrock of scarcity. If a person isn’t doing something meaningful in a given moment, he’s doing something less than meaningful. By meaningful, I don’t mean productive, in an economic sense. I mean important to the person, to her own well-being.  It’s not that we should be doing something meaningful with our time, it’s that we want to do. We want to express and receive affection. We want to be part of a group, a community. We want to be accepted. We want human contact.

Our goal as a society must be to accommodate this need to engage, not create barriers. We have enough of those right now with the often generationally-driven entropy of community dissolve that is making isolation the norm rather than the exception. The higher our level of engagement is individually and collectively, the more well – physically, mentally and socially we will be.

Salutogenesis, Engagement and Self-Efficacy

Salutogenesis is a term coined by Aaron Antonovsky, a former professor of medical sociology in the United States. The term describes an approach focusing on factors that support human health and well-being, rather than on factors that cause disease (pathogenesis). More specifically, the “salutogenic model” is concerned with the relationship between health, stress, and coping. Antonovsky’s theories reject the “traditional medical-model dichotomy separating health and illness”. He described the relationship as a continuous variable, what he called the “health-ease versus dis-ease continuum.”

In 2008 Scotland, specifically Chief Medical Officer Sir Harry Burns, adopted salutogenesis as national public health policy. Burns helped Scotland conceptualize health improvement differently, being aware that the small gains that resulted from a range of interventions can add up to produce significant overall improvements. Much of these interventions were and are aimed at empowering the populace through engagement with their own health outcomes.

Self-efficacy cloud

Engagement creates agency and self-efficacy. Self-efficacy is defined as the extent or strength one believes in their own ability to complete tasks and reach goals. The more a person believes their actions will help their situation, the more likely they are to try. The key is to “get the ball rolling” by nudging activity and engagement – personally, socially and civically. The more a person does, the more they’re likely to do. And the more they do, the more they feel what they’re doing is helping … creating a cascade of positive results and well-being. In other words – well-being can be learned.

In America there is little effort put into getting people to engage directly with their health and personal well-being on the part of the established healthcare industry. Healthcare providers seem to be reluctant to relinquish control. However transferring some of this responsibility to the patients will prove beneficial to them. And it’s not just focusing on themselves physically that causes impact. Nurturing altruism and benevolence by doing good things for other people takes their minds off of their own ailments and gives them purpose beyond just their condition. If they can’t actively participate in hands-on volunteer projects, then they can at least feel they’re part of the solution by experiencing the joy of giving vicariously through attendance.

Well-being, Hope and Role of Community

What if we designed our communities around the idea of maximizing engagement. The more engaged our residents would be … the more empowered they would be and feel they were more in control of their health and their futures. Imagine if a chance to engage, whether it was physical, mental or social was just around the corner. And what if opportunities to help others realize the same were part of the fabric our daily lives. What if our physical security and well-being was not dependent on government assistance or the whims of a fickle market driven economy. What if our neighborhood was our safety net, a safety net that knew best in a neighbor’s time of need. And what if the streets of our community became melting pots of serendipity – places where curiosity was bred and benevolence was the norm.

What if engagement and well-being was how a community measured itself, not obtuse economic activity often distorted through the one-dimensional filter of irrelevant statistics. What if we fixated on what we “could,” rather than what we “can’t.” And what if getting up in the morning was a chance to nurture our hope … and engage with other to help them do the same.

What we need is a conduit that can help us build towards communities of engagement. We need a vehicle that connects the dots in our communities and makes its resources not only accessible – but actually taken advantage of. We need something or someone who will help us engage.

Melvin … Your Well-being Bot

Amazon’s digital personal assistant is called Alexa. To say it’s been a runaway success is an understatement. Originally created to help you buy more Amazon products easier – if that was even possible, Alexa has turned into a repository of over 10,000 possible lifestyle automation uses and applications. It controls the heat in your home, it gives you definition (by voice) and provides recipes for the finicky guests at your next dinner party. And everyday its uses only multiply.

Imagine if you had an Alexa for engagement. Imagine if you had a virtual assistant that gathered possible ways you could engage with your body, your mind and socially with your community. And imagine if these were sorted, prioritized and through messaging motivated you accordingly. These messages could be based on advice from your doctor, your relationships with your neighborhood small businesses or even alerting you of volunteer opportunities. Your notifications, whether they be via text or email, would be your conduit to engaging with the environment around you.

Melvin BW posterize 4

I call this conduit MelvinMelvin is your vehicle to well-being – and physical, mental and social fitness. Consider it your well-being bot. What you call your version of Melvin is completely up to you. And what it, he or she looks like is also up to you. Regardless of the form or identity your Melvin takes, it’ll be what connects you to your community to help the you navigate the road to engagement, self-efficacy, empowerment and well-being.

Being well is not just something you do … it must be a basic function of your life, like breathing. Melvin is a communication vehicle that conditions our decision-making process to automatically act healthy and enriching through a ubiquitous immersion of positive engagement prompts, internally and externally. Personalized communication will encourage positive behavior change maximizing all the resources of not only your healthcare provider, but also the community – including the small businesses you frequent. Those participating in the Community 3.0 network will be encouraged not to just “sell stuff” – but be part of the solution by acting responsibly. These businesses, as well as your local non-profits, will organize what we call Solutions, or volunteer projects designed to strengthen the social fabric or of the community. You in turn will strengthen your sense of empathy and altruism – heightening the level of your well-being.

Community 3.0 is a civic ecosystem that connects local businesses to its customers by solving their community’s problems directly in addition to marketing their services, products and events. These participating businesses, or Front Porches, are hubs of civic involvement and volunteerism. Imagine a social hub where like-minded people can come together just to do good for the neighborhoods we all live in. Community 3.0 represents a new decentralized way of affecting change in our communities. Rather than passively waiting for government to fix what civically ails us – the 3.0 network mobilizes you and your neighbors to act directly using the small locally owned business community as its center. And at the core of all of it is Melvin.

The bleedingEDGE Communication Platform is the “black box” or brains of Melvin. It’s  Community 3.0‘s technical database backbone connecting its Members (and their Melvins) with the community. The bleedingEDGE Platform enables healthcare providers, small businesses and non-profits to create Engagement campaigns (single or multi-piece future-timed) that can be activated by any one or combination of pre-programmed triggers. These triggers are customized according to preferences and conditions set by both the Community 3.0 ecosystem and you (through Melvin), the recipient of the communications. 

 All these Engagements then flow into your personal Melvin which in turn sends the appropriate prioritized notifications to you directly setting you on the “Road to Your Perfect World” of health and well-being.

“A person is a person through other people” strikes an affirmation of one’s humanity through recognition of an ‘other’ in his or her uniqueness and difference. It is a demand for a creative intersubjective formation in which the ‘other’ becomes a mirror (but only a mirror) for my subjectivity. This idealism suggests to us that humanity is not embedded in my person solely as an individual; my humanity is co-substantively bestowed upon the other and me. Humanity is a quality we owe to each other. We create each other and need to sustain this otherness creation. And if we belong to each other, we participate in our creations: we are because you are, and since you are, definitely I am. The ‘I am’ is not a rigid subject, but a dynamic self-constitution dependent on this otherness creation of relation and distance”. (on Ubuntu Philosophy Michael Onyebuchi Eze)


In the United States we’ve elected a president who ran on a platform that he would make things different, that he was the only one who fix all our problems. He would wield his magic wand and shake his fist and all us minions scraping for crumbs on the street below would be lifted up set on out way to prosperity. It doesn’t work that way no matter who says whatever they say. The government isn’t a replacement for personal responsibility and legislation isn’t a replacement for engaging with each other and experiencing each others worlds.

Our opportunities and solutions lie next in us and next to us. Only when we wake up to that fact will we realize what is means to really be human and maximize our potential in this world. And if a little prodding from a bot named Melvin can help us shake the cobwebs out … all the more power to us.

You can find out more about the Melvin Initiative and Community 3.0‘s efforts to improve the human condition at the initiative’s dedicated site here.


What is it with 100.4° No matter what cancer doctor you talk to, that’s the magic number. Your temperature hits 100.4° you better get your butt (as well as the rest you) to the hospital. Chemotherapy trashes your immune system and an elevated temperature, even at that level, signals an infection – probably one you’re not going to be able to combat on your own. But 100.4° … I suppose there’s a reason.


Touch someone

Friday, 5:00 pm – 99.6°I knew a had cold since my Dad has been coughing around for the last few days. I was hoping I wouldn’t get it, but no such luck. Compared to the chemo drugs I was given two years ago, these are supposedly more intense, so I’m suppose to be even more careful. “Stay away from sick,” my doctor said. Easier said than done considering I’m also a caregiver and I can’t control the comings and going of my parents., especially my father. No matter how I gripe there needs to be a change in behavior – it’s naive of me to think it’ll happen. These are my cards and I better just play them the best I can.

Friday, 6:00 pm – 100.0°: Not good. Considering it take an hour plus to get to Billings Clinic, I better start preparing. Drank two glasses of water first, not that I was thirsty, but I felt I should. Make sure the phone and hotspot (remote charger) are charged and my bag with my meds is ready. Nothing else really matter. If I have to spend the next day or two in the hospital then, what I have on, sweat pants and my Vikings jersey ( the draft is coming up) will have to suffice. My dad said he’d drive me, but regardless of my condition I’d rather tough out the drive than worry about him night driving at 89 years old. Just more stuff that figures into the equation … not insignificant stuff though. Made the call to Billings Clinic and now waiting for a call back from whoever is on call in the cancer department.

Friday, 6:30 pm: Got a call back from the doctor. He was a good guy. He didn’t seem worried since it had only been two days my treatment, the white blood cell accelerator shot they gave me (Neulasta) probably hadn’t kicked in yet. “Give it another day or two to boost your immune system.” I took my temperature while on the phone and it was 99.4°. The value of proper hydration cannot be overstated, especially when they fill your veins full of the equivalent of battery acid. Hell, the nurses wear protective outer gear when they set up the infusion. The afternoon nap – with no water, apparently did me in. Lesson well learned.

Friday, 8:30 pm – 99.6°: I’m in bed. This obsession with the thermometer is getting old … necessary, but still old. I’m trying to read, and can’t really comprehend much. My brain isn’t working, plus I’m distracted. All I can think of is the possibility of driving an hour plus to the hospital in the dark with my eyes not being able to focus. The chemo has done a number on my senses. I don’t hear, taste, smell or see like I did. The army of chemo brain simpletons have taken over my very being. But this is the first time brain fog has set in since I started treatment about a month ago. I’ve actually been cerebrally active and very creative. Before this last session earlier this week I thought, “these new drugs aren’t going to be a problem. I’m tough! I’ll just do a Ninja Jedi mind trick on my body.” After all, I’ve always been a big proponent of “mind over matter.” Apparently the simpletons didn’t get the memo. This sucks. This can’t be the new norm for the next five months. More water. I have to fight this. Maybe it’s dehydration.

Saturday 1:00 am – 99.5°: More water. To the bathroom … again. It used to be I wanted to be one with my body – in sync and in control. I don’t want that anymore. It feels like I’m at war with it. The lymphoma gives me headaches, not bad, but there nonetheless. But I still could function with a couple Advil. However the chemo seeks out every corner and function of my body and attacks. Just when I think I’ve countered it, it outflanks me somewhere else … or even in the same place but using different tactics. Normally this time is when I wake with creative abandon, synthesizing new ideas. Now the synthesis is doubt – scary doubt that is undermining my emotional fundamentals. And for some reason laying on left side make this worse. Roll over. More water first though.

Saturday 3:00 am – 99.2°: Coming out a dream feels like an exorcism. It’s not the dream itself so much, as it is just waking up. It’s physically draining. And then the war with the body starts again. The stomach this time. I have to stay away from the anti-nausea pills though. They wreak havoc on my digestive process.  Grab a Boost and do the Jedi trick. “Mind over matter” I keep telling myself. Hope I can get back to sleep. My mind is building on the previous negative flow. Why can’t that go the way of the chemo brain and have the simpletons take away the negativity. I couldn’t be so lucky.

Saturday 5:00 am – 98.9°Walking up the stairs to the bathroom shouldn’t be a major undertaking. But it is. More water. Temperature is better though – a little. Looks like the doctor was right and the white cell stimulator has decided to show up – kind of like the French in the Mel Gibson’s movie, Patriot. Better late than never. I have to get up though. 5:00 AM is the start of my creative time. It’s dark and quiet and when I’m productive I feel I’m a step ahead as the rest of the world when it sleeps in. Today productivity is out of the question and the way I feel – for the foreseeable future. I want to lash out at someone – not so much for the cancer, but for the cold. The chemo has changed the physiological composition of my brain. My Frontal Cortex has been burned, literally. At least it feels like that. My bullshit resistance has been worn thin, if not completely. My patience level has dropped precipitously. Front and center in my wrath is the media and politicians. Just having CNN this morning is driving me insane. “How can they not connect the dots. It’s right there in front of them.” And I was already well on the way to being like this before the chemo treatments even started. 

Saturday 7:00 am – 98.7°I don’t want to be up anymore. I ate, which is a good thing. And anything that is going to help me can be found in bed as well as sitting in a chair in the living room. More water though. The local grocery store opens at 9:00 AM – so getting it together to drive six miles is a worthy goal. I can go back to bed until then. Today is about food. And tonight is spaghetti. I may be at war with my body … but the war is only a figure of speech. Food is my friend, and food is what is going to get me back. Exercise – that’ll come later. Right now my limit is a six-mile drive … not a three-mile walk.



It’s three days since the interlude I described above. It wasn’t the first time and I’m pretty sure it won’t be the last time I have a dance with the number 100.4°. I feel better since the Neulasta (the metaphorical French) seems to have done its job. My body is still in ten levels of craziness … and probably will be for the next few months. And my physical energy level is shot right now. But I can think. My brain works again! I’ve battled the cerebral simpletons, and for now I’ve won. Hell, I wrote this post. That’s worth something. I make no guarantees on the typos though. I’m claiming I deserve a grammatical “get out jail free” card this time.

In my first post on the cancer subject two years ago, I wrote I almost looked forward to the changes in attitude and perspective that would the experience would bring me. Well, I’m done looking forward to any of it. I’m not a better person. I’m not thankful for anything I wasn’t already thankful for. I haven’t gained any new insight. However I got a lot of love from my Twitter world – which I have nothing but love for back. And a few people around here (in my physical world in Montana) gave me positive vibes. But second time around the novelty kind of wears off though – for most everyone. It is what it is. “You didn’t die the first time, so you probably won’t this time either.”

However there’s one thing, actually a pretty damn big thing, that came from this. In the month between the my first and second sets of chemo treatments – I fleshed out a project that I’ve had on the back burner for five years. This project, the Community Healthcare Concierge (CHcC) is a position, or actually a process, that expands on the idea of a healthcare navigator by connecting it to the community as a well-being resource maximizer. Think of the CHcC as a point person for a larger community well-being initiative. Using the technical backbone I developed for the Community 3.0 small business marketing and loyalty platform, the initiative integrates Engagements or prompts emailed and texted to a person to convince them to do something that’s good for them. These Engagements can be activities specific to their body, their mind or even their role in the community. It’s the implementation of the concept I raised in the post, Well-being, Hope … and the Role of Community.

If I didn’t have a relapse then I probably wouldn’t have had the impetus to put it all together, especially the database programming. So I suppose that’s a good thing. Regardless, this was the easy part. It was probably still in the synaptic morass of my brain somewhere, Sooner or later it would have shown itself. The hard part is the implementation. And doing it while fighting cancer opens up a whole another can of worms …including my compromised immune system and a probable encore dance with the 100.4°.

This stretch of bumpy road is far from over. My prognosis is supposedly good but who really knows. All I do know is I’m on the journey. The journey is mine and I have to own it … which I have every intention of doing – today and in the future. Fortunately I have a good set of shocks … and a good thermometer.

Note: I invite everyone to explore the Road to Your Perfect World … potholes and all, the site I put together for the Community Healthcare Concierge project. Your input and suggestions are welcome and I’m open for collaboration of most any kind. The days of being proprietary are many Mile Markers behind me.


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What if things would never be the same again …

Update, January 24, 2017: I wrote this five years ago during the midst of the Occupy Movement and the Arab Spring. The change that many of us hoped for never happened. What is happening in the United States today is a whole different matter. Our federal government, and many of the state governments, are hell-bent on imposing upon us their version of change which is nothing more than a dictatorial societal retreat. While not identical, the message of this post parallels our situation today. The status quo isn’t an option – and maybe it shouldn’t be. Progress is not linear. It’s a series of lunges forward, steps back and deep breaths. Patience and persistence must always be with us.


Published December 15, 2011

Yesterday TIME magazine came out with their “Person of the Year” award. It wasn’t really a person, well not just one. TIME’s “Person of the Year” was “the Protestor.” By it’s very definition a protestor objects to the status quo. Protestors want change. We saw this in the Middle East and the “Arab Spring” and we’re seeing it here – first with Occupy Wall Street and now occupations across the United States and the world.

“Are you ready for change?”

It’s obvious that we are in a period of transition, a period of change. And whether we like it or not, there’s nothing we can do about it. But what if the change was so profound that, “things would never be the same again?”

What if unemployment didn’t drop? What if our “do nothing” government did nothing? What if corporate America didn’t start hiring – but rather continued to ship jobs oversees and spend their ballooning profits on productivity  rather than people?

What if the realization finally sets in that a college degree no longer provides that fail-safe career protection. Instead of the promise of a BMW in the garage and an ever-increasing 401K – you get a five if not six figure school loan debt. And no longer does getting a higher education land you that decade long dream job with a Fortune 500 company.

What if investing in that “white picket fence” doesn’t provide that retirement security it did for you parents. What if buying that house did nothing but turn you up-side down, and send you underwater because of that reworked mortgage you thought was such a good deal at the time. And what if that same mortgage not only strapped you today, but also anchored you to an area where employment opportunities were slim at best … far away from the new hotbeds economic success.

Unfortunately too much of the time, we evaluate ourselves by the money we have in bank, the toys we have in the garage and the address on that diploma on the wall. As we’re finding out now, and as our predecessors found out, times of change, “times when things aren’t the same anymore” – monetary worth is fragile. We may try to hedge, set up backup plans and do whatever we can to preserve our “things” – but we can’t stop the wheels of change. And often our “things” get run over in the process.

If we choose to pursue a life based on security and the preservation of the status quo, we have to make assumptions, assumptions based on the past and the value systems of prior generations. Unemployment will drop, college is a safe bet, buying a house is your retirement and success is “things” – may no longer be relevant.

But “what if things would never be the same again.” What would you do?

A few years ago, I saw a movie about life after an economic and societal meltdown. Things that were valuable before, were no long. And those taken for granted, such as water and gasoline – were invaluable.

Now I’m not predicting Armageddon, but it’s obvious that we’re staring right in the face of change – not just here, but worldwide. What you hold near and dear, may soon be gone. That security that was always first and foremost in your mind, may now become nothing but a memory of “the good old days.” All the constants you believed in … are now just more variables, variables you have to figure out. What are you going to do?

You have two options. You can hang on to yesterday – a yesterday that may never be again. Or you can look forward to living life differently – shedding yourselves of the same, the convenient, the comfortable – and replacing it with the unpredictable, the inconvenient and the exciting. Rather than fearing the inevitable change, what if you embraced it? What if you built your life and raised your children to expect the unexpected and be prepared for it.

When I say unexpected though … I don’t necessarily mean bad. Not having rock-solid security is not a death sentence, it’s not a cancer diagnosis. In fact it may be the key that unlocks the door of your self-imposed prison. Imagine every morning you looked forward to what the day could bring you, who you could meet – that opportunity that could change your life for the better. Imagine this … rather than worrying about what wasn’t in place or what could happen when you retire.

One thing we know for sure – things change. They’re not going to be same tomorrow as they were yesterday, no matter how much you may want it to be. The only question will be is how you handle it.

“The mind can make heaven of hell … and hell of heaven.”

Personally I don’t do well in the heat, how about you?


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“What do we do now?” A 2017 Call-To-Action!

From way back I’ve been interested in politics. Actually interested may be an understatement. I remember being consoled while crying by the principal in 1968 as a 4th grader in North Dakota. It was the day after the Humphrey/Nixon election and I couldn’t understand why the black constituent in the South side of Chicago didn’t turnout to vote as Democrats expected. If they would have; Illinois would have swung to Humphrey, no one would have had a majority (George Wallace was also in the race) – and the election would have been thrown into the House of Representatives. Having a Democratic majority, the House most likely would have voted in Hubert Humphrey as president. And at the time that was a big deal to me … for some reason.

It wasn’t that I liked one party more than the other – I just seemed to like Humphrey. I hung around at the campaign headquarters for both parties that year, pretty much every day after school. My room was so full of campaign paraphernalia that I had to move yard signs to even get in bed at night. When you’re nine, reasons for doing things don’t seem to make as much sense looking back. Regardless, the event was permanently imprinted in mind and started me down the path of political obsession.

Well here we are in 2017 … and it was another of those: “What the hell happened?” But this time I need to add: “Why the hell did they vote like they did?” Only the it’s not just the south side of Chicago – it’s a good portion of the whole damn country.

Tell me why 42% of women voted for Donald Trump. This is astounding since the proof is overwhelming he seems to have only marginal respect for the gender. And then we have the recipients of Obamacare who because of financial hardship or pre-existing conditions had previously no access to health insurance. While receiving heavy subsidies often enabling them to be insured for the first time – they chose to vote for Trump even though a cornerstone of his campaign was to repeal Obamacare. What gives?


It’s been a few weeks since the election and I’ve been trying to write a piece that will help me understand this whole political craziness that seems to have overtaken us in America. Yet again I feel like Alice in the rabbit hole. I’ve probably started and stopped more times than I can count. I have five drafts going in different directions only to metaphorically rip the paper from the typewrite and crumple it up.

Maybe I was going through the stages of grief with each draft being a stage I progressed through. That might a bit strong since I had no real affinity for Hillary Clinton even though I did vote for her. But for the sake of the metaphor, let’s say I arrived at the acceptance stage. Now since I’ve accepted the fact that a guy known for “You’re Fired” will be president of the United States – this is me coming to grips with it. So here is my 2017 Call-To-Action.

But first …

The election is over and it’s time to spend our collective energies, Democrats and Republicans alike, building up America – not tearing it down. With a Republican congress, and considering politics trump (pun intended) civic responsibility and even basic human decency … there’s no hope of Donald Trump of not taking office – and probably little chance of impeachment either. Plus there was a hell of a lot of problems that needed fixing before Trump. How much more self-inflicted damage can the country take.

And I’m not in favor of protests and civil disobedience for the sake of protesting what might happen. You wouldn’t know it but Trump hasn’t done anything yet. Will he? That remains to be seen. What comes out of Trump’s mouth is not a good indication of his future behavior. The monumental barriers to getting anything done in Washington will likely be his biggest obstacle, not protests. Right now the last thing we need is to risk further division. And living in Montana, further division will not be a pleasant thing. The people doing the pushing back are well-armed and are pretty excited about Obama not being in the White House. There’s not a day that goes by when there’s not letters to editor in the Billings Gazette hating on Hillary Clinton … still. Anything to temper this euphoria won’t be met laying down. Plus, time spent protesting is time spent away from building your community, which is positive regardless of who the president is … especially Trump.

We can all obsess over our country’s government and its merry band of narcissistic lords and ladies climbing all over each other to be the first up the stairs to the top of the ivory tower. Their actions are little different from a meth addict “chasing the bag.” And as with the addict, where the only thing that matters is the drug … most of them are motivated only by the psychopathic drive for power. Nothing we do is going to change this.

This behavior is not limited to Washington D.C. either. Let’s look at North Carolina. Successful efforts by a Republican governor and a Republican legislature has gerrymandered the state into a farce of inequity. According to recent report by Electoral Integrity Project, the state can no longer be considered a democracy with an electoral score falling next to that of Cuba and Sierra Leon. In fact North Carolina is not only the worst state in the Unite States for unfair districting – but the worst entity in the world ever analyzed by the Electoral Integrity Project. Chalk one up for our system of checks and balances.

Partisan behavior at the expense of the people is not limited to Republicans either. As they come to the realization that Trump is the leader of the free world – how will the Democratic party react to his administration? Will they follow the example of the Republicans after the Obama election and take obstructionism to even higher levels, putting the American people they are sworn to protect, directly in the crosshairs? That’s the tactics Elizabeth Warren, a probable 2020 presidential candidate, wants to use. With the old battle-ax Nancy Pelosi still firmly planted on the throne of the Democrat party in the House — it’s a safe bet that delegation will do the same. Being a long time adherent of the party of supposed progress and new ideas, saying this gives me no pleasure.

Over just last week I’ve pruned over 100 people from my follow list on Twitter; not Trump supporters (there wasn’t a whole lot there to start with), but people I love. Unfortunately they’re avid (and sometimes rapid) Clinton voters who can’t let go of the election. “The election was stolen by Putin” or “Trump voters aren’t smart enough to know what’s good for them.” Whether that’s the case or not isn’t their’s to say – nor mine. In many cases they weren’t even voting for Trump. They were voting against Clinton – and that’s a Democrat problem. Regardless, I shutter to think what the streets of America will be like as Trump’s verbose campaign claims fail to materialize, and Democratic obstructionist policies are made out to be the reason why – regardless if they are.

But enough of the doom and gloom. I see little value in this masochistic exercise that results in little more than depression, anger or worse. I’m already close to the tipping point.

A few of days ago I had a Twitter exchange with a buddy of mine from Oregon, Christina Bowen. She suggested I put together a list of action items people can do locally as a response to the upcoming Trump Armageddon (my word, not hers). This conversation dovetailed with my own official realization that “we are where we are” and “it is what is.” I’ve worked through my personal stages of grief and “where I’m at” is angry and very motivated. I’ve been beating this “government isn’t the answer” drum for years now so this Trump thing really shouldn’t surprise me. What it’s done though has ratcheted up my sense of urgency.

Build Your Community With Direct Action

Building a playground accomplishes a lot more than just raising money to pay a contractor or expecting the government to do it. It’s yours. You and your neighbors built it. It’s a point of connection, a commonality – something we need desperately right now. The act of coming together and working together with those of opposing views, political and other, is a greater benefit than what you built. Now you’re looking at your neighbor as exactly that, a neighbor – not a Democrat or a Republican. He’s not just a label reduced to a single polarizing characteristic. He’s a person. He has kids that go to the same school as yours and play together. He’s a person who has hopes and dreams like you. And none of it have anything to do with who he voted for in 2016 presidential election.

Helping a family inflicted with cancer goes a lot further than participating in a cancer walk where who knows where the money ends up … except probably not where you were walking. While I applaud the camaraderie of cancer walkers, and runners and bikers – the same can be accomplished by directly helping those inflicted by the disease, and family members alike. Having recently gone through chemotherapy and likely having to face it again this year, cancer’s tentacles of horribleness do not end with the patient. Being a pseudo-caregiver to my elderly parents – I know.

These situations exemplify why I built the Community 3.0. When I began, Obama was president and Clinton by all accounts was up next. At the time the need for direct civic action was important … but now local civic action and volunteerism is an imperative if we expect to hang on to any semblance of a developed nation, let alone one like the one we’re accustomed to. And a case could be made that the very survival of the planet lies in the efforts of us in our cities and neighborhoods. Our cities are us – not the city council, the county commissioners or the mayor. 

Our work in the streets must be arm and arm with our friends and neighborhoods – no matter if they’re conservative, liberal, progressive or libertarian. The unemployed miner in conservative Wyoming and the minimum wage hotel worker in liberal Los Angeles will have to deal with the same government action and inaction. We have to resist the urge to hate and be vindictive towards other of the opposite political party. We must be the antidote for the unbridled narcissism of our politicians hell-bent on the retention of power at any expense … including ours.

Jennifer Lawrence’s turn as Katniss has come and gone but I fear the Hunger Games may very well be upon us in a real sense if we don’t band together and mend the social safety net and change our expectations of civic responsibility. How far away are we from literally fiction become reality. For some – we may already be there.

“What we need is a an entirely new world of possibility that transcends the insane politics and diminished leadership of our times.” – Andrew Markell

In the piece What do the genetics of a Bengal Cat and the evolution of economics have in common? I concepted an alternative governance model birthed from the union of the David Hume philosophy of “spontaneous order” and our inherent benevolence, and Elinor Ostrom’s “opportunity of the commons.” Government will still exist in its present form but relied upon less, economically, psychologically and sociologically. It would be augmented by pragmatic community-based action originating in the locally owned business community. The Norwegians have a name for this type of civic calling – dugnad: Unpaid voluntary, orchestrated community work.

Central to this hybrid alternative is collaboration of small businesses and the community in solving civic problems directly through the Front Porch civic gathering concept. In Minot, North Dakota where I grew up we had Charlie’s Restaurant and Elks Lodge. These were the places where the “business of the community” was done – more so than at the weekly city council meetings. These Front Porches were where ideas were hatched, risks taken and the future of Minot was mapped out … often under the influence of a libation or two. There was no formal membership or no elections – just people who voluntarily wanted to make things happen and better the town.

Make 2017 The Year Of The Front Porch

Why not make 2017 the year you start a Front Porch in your community?Don’t just include the usual suspects, but those the usual suspects pay little attention to. Find the people in your community who always seem to be new helping out – yet aren’t part of the power elite. Most of all – encourage people from all socioeconomic groupings to participate. Imagine what a single mother raising a child in a motel has to offer in perspective.

But most of all, include your community’s young people. Your local students should be your “foot soldiers of change” empowered to create a community that fits their needs and desires, not just those of their parents. They have the ideas and energy to guide your community into the future, not hold it in the past. You can’t afford to ignore this invaluable asset.

Under this model Front Porches (small businesses) will sponsor volunteer campaigns or Solutions. These Solutions can range from organizing a cleanup effort, to fixing a playground, to even spearheading a high school mentoring or apprentice program. Whether young or old, any community resident should be able to get involved. And on top of it helping and supporting others may be key to living a longer and healthier life, according to new research from the University of Basel in Switzerland.

I could add more action items to the list, but I’m taking the advice from the New Years resolution experts. Focus on one thing. So there you be. Go out and start a Front Porch and organize a Solution to one of your community’s pressing needs. Just imagine if everyone did the same – or least helped out with one of them. You’d have a community on volunteer steroids.

old woman posterize

Isolation, Illness … And Hate

Over the last couple of weeks several articles surfaced on the detrimental health effects of loneliness on the elderly and how it’s becoming an epidemic. And things always seem worse when we’re sick and there’s no one there to lean on for support. This is especially the case in rural areas where the sparse population adds to the isolation. This condition isn’t exclusive to the elderly either. The same can even be said when we feel isolated in our communities because our religious, social or political views.

Can these health detriments due to isolation be a breeding ground for hate? The outsized elderly vote for Donald Trump and his message of division and national isolation makes a case for it. Sadly I’ve never seen hate rise to levels of today. Why is this? Could it be the source of it is the unprecedented level loneliness and isolation in America? Maybe. Hannah Arendt in The Origins of Totalitarianism, her chronicle on the rise of Nazism makes a parallel argument decades ago.

Terror can rule absolutely only over men who are isolated against each other… Therefore, one of the primary concerns of all tyrannical government is to bring this isolation about. Isolation may be the beginning of terror; it certainly is its most fertile ground; it always is its result. This isolation is, as it were, pretotalitarian; its hallmark is impotence insofar as power always comes from men acting together…; isolated men are powerless by definition.

Has America turned into a nation of isolated, sick and angry people -waiting impatiently for someone to ride in on a white horse to save them from their lives of misery  – no matter the consequences? Politics is killing us, literally. If all this isn’t enough to make us wake from our cerebral stupor … then what will?

I don’t remember a time when there’s been a civic Call-To-Action like this. Will we use this urgency to build a more connected society focused on doing and helping … or will we let it slip further into the abyss of intractable allegiance to political ideology and hate? No party or candidate is going to do it for us – no matter how many campaign promises.

This is an opportunity for America to wake up and create a new set of civic habits – habits that revolve around direct engagement and extreme neighborliness – regardless the neighbor.

In 2017 I challenge all of you to pull yourself away from Facebook and Twitter, go out get your hands dirty and actually make your community a better place. The United States constitution begins with “We the people…” not “We the minions under the spell of the clowns in Washington D.C. waiting passively for someone to save our asses.” If we can’t muster up enough energy and care enough about our neighbors to make an effort … maybe we don’t even deserve to live in the country our forefathers founded. Think about it.

Our true destiny is a world built from the bottom up by competent citizens living in solid communities, engaged in and by their places. – David W. Orr


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Dugnad … The Next Chapter for the Progressive Movement

“We have to be idealists, thus we can make man what he is capable of being.” — Viktor Frankl

It is striking how many of the world’s problems are created by leaders who lost their way and fail to live up to basic idealistic principles. Somehow idealism is perceived as weakness in current times and not as a sign of courage or integrity. In the words of author and thinker Peter Block: When we defend idealism, we defend imagination. We defend possibility. We defend the world of ideas.” The argument against idealism is an argument against democracy, an argument against love, an argument against justice and equity, and all the things that our culture has abandoned in the name of privatization and economic profit maximization. 

Earlier this year we saw a movement in the United States spearheaded by young people. Bernie Sanders, with no help from the media nor the party establishment (in fact just the opposite), made a serious run for the Democratic presidential nomination. Seventy-five years old, bespectacled with white disheveled hair, visually he was the not the prototypical candidate to embody the hopes and dreams of the Millennial generation, those fifty-plus years his junior. But in many states garnering over eighty percent of that demographic’s primary vote … he was.

While many pundits attach Sander’s popularity with his campaign promises of free college education and universal healthcare (whatever that’s means) – I’ve believe there was something less concrete behind it … something more philosophical. Even though he was a self-proclaimed socialist, he attracted people who would never have referred to themselves as that. I believe what drew people into Sander’s lair was his nebulous aura of idealism. He represented something that could be; something different from what currently is. His primary opponent Hillary Clinton embodied the status quo. Sanders did just the opposite.

Unfortunately for his supporters, and for idealists everywhere, his campaign couldn’t make up deficit it was put in by those in power in the Democratic National Committee. How different things might have been if Sanders and Clinton entered the race on even footing. Thus was not the case – so here we are with our presidential options consisting of a career politician who is the very definition of a Washington insider … and an orange clown who nobody knows what level of Dante’s Hell he could relegate us to. To put our future in the hands of either, thinking they will lead us to the “promised land,” is well … not very idealistic.

But this doesn’t mean we need to throw in our civic towel and spend the next four years licking our wounds. I’m afraid to say, Washington probably won’t be much different then than it is now. Regardless of party, who we put in the White House is going to have to stare down into the same abyss of governmental dysfunction.

“The man in the white hat, the man on the white horse … he ain’t coming.”

What we need to do is not waste this momentum of “striving for something different.” Rather than let our idealism whither with the defeat of a candidate, let’s rejuvenate it by taking it to the streets – and turn it to reality ourselves through action … not just voting.

We are in a precarious position right now, both as a nation and worldwide. Most of all it affects our young people. The Millennial generation is often looked at as being entrepreneurial and breaking the mold. In actuality, this is not true. Millennials are less entrepreneurial than their parents. The reason for this are multi-fold. The societal obsession of higher education for everyone and the debt that accompanies it has created a generation more risk-adverse. Young people are so loaded up on school loans they have to get regular jobs to pay for it. And maybe even more so, a stifling preponderance of mega-corporations owning the business landscape has left little opportunity for a fledging entrepreneurial idea to take wing. America has become much the same as the oligarchy-ridden Gilded Age of a century ago or even Russia today. No presidential candidate, no matter the promises and well-intentions, is going to change this. 

“The man in the white hat, the man on the white horse … he ain’t coming.”

Change will have to take place in the streets by those who live there … not in the ivory towers of Washington D.C..

Evolution Institution

Dugnad is one of those concept type words. You know the ones that cannot be defined by a few sentences on paper because they embody so much more than that. They are words with cultural resonance that represent a way of life or an expectation, which is not easy to translate.

Dugnad can best be described as a type of civic and communal mindset where people get together and volunteer to fix, clean, paint or tidy things up for the betterment of their community. If you live in Norway I am pretty certain you will have already heard this term or even participated in one. Dugnads are organized in neighborhoods, blocks of flats, at summer homes, marinas, mountain cabins even at schools and especially places of work. The dugnad knows no bounds! It can be summed up as a time of coming together and contributing to the community that you are a part of. Most of us belong to several communities or groups so it is possible that your presence is required at multiple dugnads throughout year.

Last month the World Economic Forum released a study ranking countries on their ability to convert economic growth into well-being for their citizens. Norway came out on top. While there are many reasons for this, I’m sure no small one is their focus on community engagement in the form of dugnads. Not only do these civic gathering entities mend the social safety net, they build the Middle Ring, or neighborhood relationships that transcend ideologies and politics.

It’s around the concept of dugnad that I’ve organized the Community 3.0 platform for civic engagement. It’s time we all pull out our sewing kits and get to work mending the societal well-being safety net our alleged leaders have so negligently let almost fray to the point of no return.

Our call to action must be one of taking to the streets, not to protest but to act … to implement our idealism ourselves. In the Community 3.0 model, the dugnads take form in the Front Porches of our communities. These informal meeting places, most often locally owned businesses, are named after the front yard gathering spots so often seen in Latino communities that are used for neighborhood discussion and connection to the street. These Front Porches are where the Middle Ring or neighborhood relationships flourish. This is what the French political philosopher, Alex de Tocqueville, observed as the source of America’s “exceptionalism” of the 1800’s.

As a part of the Community 3.0 platform we’ve put together a roster of several examples of what can result from Front Porch collaborations. These examples represent Solutions to many common needs and opportunities a community may encounter. By no means is this roster complete, but it’s a start – enough to get your synaptic connections firing.

The Solutions I listed above are mainly the products of the volunteer work of an single independent Front Porch. But that doesn’t mean multiple Front Porches can’t band together for a larger more community-wide common cause. An extreme example of this is the Let’s Do It! worldwide clean-up effort I mentioned in a recent post. But regardless of the size of the project, this dugnad approach to civic engagement involves a significant change in societal thinking: “one of doing rather than waiting for someone else to do the doing.”

Rather than myopically obsess on economic growth as most all governments do, the Community 3.0 Front Porch approach focuses on destroying the“silos”that retard our evolution. This bridging of chasms improves the overall well-being of our community including the physical, cerebral (avenues to self-actualization) and spiritual health of its citizens.

The priority of these Front Porches is to create environments that nurture hope by empowering avenues for us to engage with our world and express our creativity through a Solutionist mindset – letting the inherent benevolence inside us bloom. By making “helping others” our societal norm and expectations … we will supplant that of the hopeless climb up the ladder of our current economic caste system.

Build … Don’t Tear Down

I know it’s frustrating to think that our options look bad and worse. The seeds of optimism that took hold with the Bernie Sanders campaign are running the risk of being starved of the emotional momentum they need to survive. And without metaphorical food and water, it’s doubtful they will withstand a another four years until the next election.

Never doubt that a small group of committed, citizens can change the world. It is the only thing that ever has. ~ Margaret Mead

But this is the case only if we view our only option is turning over our lives to someone sitting in the White House. Our real solution lies right here in our home towns – both large or small. It is us who must make the change, not the government. It’s always been that way … whether we realize it or not.

But being committed does not mean marching in the streets demanding those in the ivory towers change their ways and all of sudden adopt policies of empathy and altruism. However noble this cause may be, Don Quixote best be left to the annuals of fiction past.

Rather than tear down … we must build. We need not walk into the lion’s den and challenge the lion. We starve the lion. After all, the lion is a captive of ours. Our problem is that all along we have been feeding him through our habitual actions, creating a societal mega-corporate personality we’ve let dictate our world.

At first there will not be many of us. But as our success stories spread – others will want the same (i.e “starving the lion”). They will see there is a road other than the one they habitually travel without thinking. We must find ways to work with those intrenched in the status quo. Direct conflict will only harden their cemented views … accomplishing nothing.

There will be defeats. There will be times we want to throw up our hands, let our impatience take over and rush head long into the lion’s den. These are the times we need to continue to build, meticulously one societal brick at a time. Eventually our evolutionary construct will be complete.

Only each one of us can make the decision if we are willing to stand up straight and pull our knuckles off the pavement and reach for the sky. And to do this we all need each other.

The movement of idealism and “hoping things can get better” will only wither if we let it. It will only starve is we assume its success is dependent on others and not the direct volunteer action of us in the streets. The Norwegians made this part of the their communal mindset and even coined a term for it, dugnad.

Maybe it’s time we follow their lead and adopt it for ourselves.


Join me in building your own neighborhood dugnad … and create your own societal evolution.


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Plugging the Small Town “Brain Drain”

America is obsessed with sports. And nowhere is this more evident than with high school sports. Very often 16 and 17 year olds are the masthead of a community’s sense of pride. How goes the local high school football or basketball team … so goes the collective psyche of the community. This is especially the case in “Small Town U.S.A.” They are revered not unlike that of the gladiators ancient Rome. Stories of their exploits hold high priority in the morning newspaper and on the 10:00 local newscast. In some areas of the country, Texas for example, high school football games can draw over 20,000 rapid fans. In fact the successful television series, Friday Night Lights, was based entirely on this phenomenon.

An unfortunate circumstance of this is that other students of this same age group are for the most part looked at with either irrelevance or outright distrust. “They don’t have any experience, so how can they know anything. And since they don’t know anything, how can’t we trust them. They’re all lazy, spending all their time staring at the phones or playing video games.”

I’m not trying to demonize high school sports and their student participants though. On the contrary, I want to use them as a template for a more inclusive view of how a community should view all its young people. And hopefully we can use this evolved view as the foundation for building sustainable communities of future … especially in small towns and rural America.

I grew up in a relatively small city in North Dakota of 35,000. However, because of the neighboring Air Force Base and structure of my high school my graduating class was fairly large, 600+ students. Like other towns and cities, the students athletes were highly regarded and well-known. I participated in sports and was on the varsity on a couple of them, but was no means a star – far from it. My focus in school was more academics and government; I was the Student Body President my senior year. My tenure at this position was far from passive. Programs and events I initiated improved student participation to levels never seen (and probably not since then) at our high school. Yet when I walked down the down the street with my friends from the basketball or football team, adults (even community leaders) stopped to engage them – not me. This didn’t make any difference to me at the time. In fact I hadn’t even thought about until recently. But when I did – it became the genesis of this post.

Unfortunately, I think this dynamic is all too common on the streets of most American communities. As a society we celebrate our student gladiators – but our student leaders … not so much. But what would happen if both were celebrated – or at least acknowledged. And why limit it to just leaders and athletes, but also to any young person who had shown a drive to excel in their field of passion, say art or music or entrepreneurship? What effect would that have on the engagement level of students other than athletes? And what effect would this acknowledged engagement have on them after graduation (assuming that even happens)? Imagine the sense of community kinship that could be nurtured with these engaged young people early on. Recognition plays a critical role the in the positive psychological development of the young brain. Any parent with teenagers can attest to this.

And aside from the positive individual development – what other effects would this evolved way of how we look at our youth have. After all, those that excel early in life, whether it be in government, in leadership or creatively – will probably excel as adults somewhere when opportunities present themselves. And why shouldn’t they excel in the towns and cities they were raised in. After I left my home town to go college – I returned after I graduated. I tried to get something entrepreneurial off the ground, but after a year, I left and moved to Minneapolis never to return. Most college graduates in my position wouldn’t have even given it a year. Fortunately for me, there was a local entrepreneur who was a friend of my father who extended a hand to me. It was this hand, the recognition that someone in my hometown cared enough to want me to come back – that brought me back. Unfortunately the community infrastructure wasn’t set up or integrated enough to accommodate young entrepreneurs or provide me a creative platform that would keep me around.

Small town

Plugging the “Brain Drain” and Cheating the Grim Reaper of Small Town U.S.A.

The phenomenon of the defection of young talent, or “brain drain,” is very real in rural America – even if many civic leaders and politicians don’t want to admit it. Small town communities have pride when they graduate their kids off to big town universities. But really all they’ve done is provide the minor league system to ready their young people to star in the big leagues elsewhere.

Rather than provide their high achieving young people the platform to return to and excel, they practice the “out of sight, out of mind” thing. Or worse yet, many small towns are so seeped in tradition and “the good old days” there’s no room for the next generation and the new ideas of what they think their home town could look like. One of my most read and shared posts ever was “Cheating the Grim Reaper” of Small Town U.S.A. In this piece I discussed a strategy how small towns and rural communities could create a sustainable strategy for the future to counteract the inevitability of decline that would occur if they didn’t adapt. One common thread was prevalent throughout the piece: embrace change and specifically embrace young people. And if this holds true – then why not have the young people who you embrace be ones you already know and who know you and the traditions of you community. We dedicate entire industries to offering expertise on business and family succession planning. Why do we not have or do the same for the places we live?

Shouldn’t our goal be to create a platform designed to engage our younger generations in their home towns while they are still a captive audience in high school – in hopes they will return after college and succeed us in the roles of civic leadership.

The Community 3.0 Student Civic Engagement Model

The purpose of my community empowerment project, Community 3.0, is to connect small businesses to the members of the community in efforts to solve its community’s problems directly by bringing back the Front Porch civic gathering concept. The Front Porch empowers us to reclaim the priorities of our neighborhoods and communities – and do something about them through hands-on volunteer projects. It allows us to organize and take action directly, not wait on the sidelines while traditional institutions and government may or may not act.

Under this societal model each business or Front Porch will sponsor Solutions as part of their involvement in the Community 3.0 network. They are designed to help their community pick up the slack and mend the societal safety net. These Solutions can range from organizing a cleanup effort, to fixing a playground, to even spearheading a high school mentoring or apprentice program. And by being a customer of a merchant on the Community 3.0 network, whether young or old, you can get involved with whatever Solution fits your strengths and your desires.

The Student Anti-Congress is Community 3.o‘s vehicle for the younger generations to get their voices heard civically. Here they devise strategies on how they can build their community into a place where they would like stay or come back to after college. It’s way for them to actively engage and create a sense of civic ownership in their community, presently and for the future.

“The Bridge is a group of civic oriented teachers and other community members who wish to bridge the chasm to engaged adulthood for today’s students. They help transition young people (members of the Student Anti-Congress) and pave the way into their communities outside of school by offering direction to Front Porch based volunteer and apprenticeship opportunities. The members of “The Bridge” also act as coordinators connecting students to the community’s strategic master plan or “Well-Being Vision Map” that is tactically implemented by the community’s Front Porch network with direction from the community’s Vision Team.

Student engagement can take place on an individual basis through mentoring and internships with the community’s merchant Front Porch network. The liaison efforts of “The Bridge” will help coordinate these efforts. But also engagement can also be jump-started through larger school-sponsored programs designed.

The Center for Green Schools provides participating “green schools” the opportunity to reduce the environmental impact of school facilities, both buildings and grounds, while having a positive effect on student and teacher health, and increasing environmental literacy among students and graduates. Working directly with teachers, students, administrators, and their communities, green schools create programs, resources and partnerships that transform schools into healthy environmentally conscious learning environments.

Green School learning environments show students how the connection to their environment both in school and in their community, is not only important … but imperative. Imagine high school students canvasing their city giving businesses complementary energy audits and then recommend and help implement solutions through internships. The intent is to take these experiences in school and turn into to a lifetime of environmental stewardship. And through the Green Apple Day of Service program The Center for Green Schools is taking this instruction to the streets through inclusive community service projects, often those organized by students. Any of the above mentioned Community 3.0 Solutions qualify here.

Another example of organized student involvement is my Farm-to-School-to-Market program. What if high schools and middle schools created programs where students could be the marketers for local farmers producing farmers market ready crops. Not only could the kids market the crops, they could handle the whole post-harvest process as fledging entrepreneurs. They could even help with the harvest if need be. And why stop there, they could even work out co-op deals with the farmers helping grow the crops in the first place. And who says the Farmers Market has to be their only outlet for sales? The students could negotiate deals with local independent grocers and restaurants for additional revenue streams for their products.

Many aspects of Farm-to-School-to-Market could be integrated directly into regular class activity, either as part of traditional instruction or as independent projects. Each student group would also have to keep an account of their experience with their entrepreneurial venture, probably through an online blog. Their ideas, tips and suggestions would also be included and shared as other Farm-to-School-to-Market groups spread geographically and became commonplace in the rural eduction curriculum.

Green School efforts and Farm-to-School-to-Market are excellent examples of how organized school-sponsored programs can plant the seeds of positive student/community engagement and the collaboration that can bear fruit long after high school graduation … often directly benefiting the communities the students grew up in.

But that’s only half the story …

But for a community to truly grow and create a sustainable future, it needs its young to not only stay in town – but become educated and put that knowledge they obtain in college to work for their home towns. Therefore it’s integral that the our local colleges assist in the continuation of the civic engagement planted while their students were still in high school. Think of their role as that of an incubator. Whether it be specific classes designed for students to learn the mechanics of being leaders in their respective home towns – or just endorsement and synthesis with the programs began during their students’ years before college. The collaborative goal of all schools, high school and college – should be to nurture the local communities by replenishing them with educated talent, specifically talent who has a participatory vested interest in them.

“Going Home” College/Community Initiative

The “Going Home” Initiative is designed around a progression of organized college participation levels. However wonderful it would be if all institutions of higher learning recognized they are tied inextricably to the communities from which their students come from and acted accordingly … we’ll take whatever effort we can get. Below are five levels of commitment – gradually increasing in participation.

Acceptance: The bar is pretty low if the first progression is a simple acknowledgement that college has a responsibility not just to its students, but also to the communities they come from – but it’s often not recognized. This interconnected view of the individual (student or other) as a part of the community ecosystem is a fundamental tenet of Community 3.0.

Transition program support: A step up from acceptance is acting on it. This 2nd level recognizes the programs that were started in the high schools of the communities that feed their student body have merit and should be continued even with the originating student being away from home. Ways to support this is nurturing the continuance of communication between the mentoring parties at home and the student. Dialogue during counseling should also include discussion of the students plans after college graduation and how they fit into any current work being done with parties “back home.”

Transition programs augmentation: The 3rd level takes the support a step further by integrating home town issues and Solutions into existing classwork. College resources should be opened up to non-credited home town project work. Colleges can even sponsor entrepreneurial or cause-based contests to further develop college relevant opportunities in the home town communities.

Authorized independent credit: Level 4 expounds upon “Transition program augmentation” by authorizing independent credit for community-based research and project development. The goal here is to spur dedicated “credit-compensated” projects that can take hold when the student returns home or even stays in the town the college is located. It’s also crucial to have professorial and staff support during this level since they will also be acting as informal mentors via their involvement.

Community-oriented class creation: Level 5 is the actual creation of a community-oriented curriculum. Classes could focus on disciplines that revolve around developing community-based sustainability efforts, placemaking, planning, entrepreneurship, nonprofit organization or any other related study. A further development of this commitment level is structuring a concentration or even major that would feed into a “Going Home” set of goals.

It is the intention of us at Community 3.0 to make the “Going Home” Initiative a major player in the battle to fight the rural “brain drain.” Institutions willing to join in and commit to active participation in this battle will be acknowledged so by Community 3.0. With this acknowledgement member institutions will have a potentially potent marketing tool in their recruitment efforts with small town talent and the civic leaders from those locales.

Student Engagement and the Big Picture

Imbalance in talent across geographies benefits nobody. And this is exactly what we’re seeing in the United States and many other western nations. A deficit of talent in a community, such as rural ones, starves it of a sustainable future. And an over-abundance of talent in an area drives wages down, while raising housing costs. We’re currently seeing this in many large urban areas that are witnessing high levels of inequality and social strife. Neither situation is sustainable … let alone preferred.

These unbalanced situations are remedied by creating opportunities in the towns where young people are raised … rather than having them “jump ship” to supposed greener pastures elsewhere. The most effective solution is to empower these young people by offering them opportunities to help design their communities while still high school and then having them gain further relevant knowledge in college so they’re prepared to implement their ideas when they return.

But the boon to small town talent retention does stop there. Imagine the cross-generational benefits and co-mentoring opportunities that can materialize when the elderly teach the young and young teach the elderly. Aside from alleviating underlying generational tensions, community talent retention accommodates the ‘carrying on’ of traditions and skills. These relationships will then form a cohesive sustainable community designed to last and prosper in the future while retaining its sense of historical identity.

Many generations ago a community had to look after itself – the young and the old. They had no choice. Their survival was at stake. They didn’t have the sophisticated market system of exchange spanning unseen geographies nor live in the relative luxury we do now. They just had themselves. And with age expectancy increasing and the Millennial generation being smaller than the retiring Boomer generation was at this time in their lives, we have a ticking time bomb. Cross-generational cooperation will not be an option it’ll be a necessity – and mainly one for the older generations.

Young people pursuing higher education attainment are trained to think. And hopefully their college experiences includes interactions and collaborations with those different from they are. From it let’s hope they will develop a diverse mindset, one that shuns polarizing ideologies often prevalent in small towns and rural areas. This resulting more diverse and accepting worldview will hopefully then rub off on their neighbors in their home town, both young and old. And better yet these expatriates will return with friends and significant others in tow ready to assist, socially and economically.

This “bridging of the gap” of ideologies and political views is especially vital today in America’s current toxic intolerable political climate. Existing residents will need to mix with those who are coming back. The young and old (with different views) working together to strengthen what they both call “home.” This is how we combat the “brain drain” eating away at our small towns.

All this won’t happen on its own though. Even with the release of the new long-waited Happy Potter book, there are no Hogwarts graduates ready to wave a magic wand.

First – as leaders in our communities and schools, we need to realize that there’s more to our young than football and basketball. All our students need to be acknowledged and be given the support to be what they can be. Their input and ideas must not to be shunned – but embraced. And we need to realize the “brain drain” is real, not just something that happens in other places. The rose-colored glasses of our home town fanaticism provides us little help when we need to focus on the stark reality of our town’s future.

Next – our youth organizations, both local and national, need to realize they have an important role in this initiative. It’s not enough to just lend developmental hand – but acknowledge our young people look to you for guidance. You need to tell them with the right planning and community support, their best opportunities for the future might very well be in the towns where they grew up.

And finally, last but definitely not least – our colleges, the storied institutions of high learning, you must realize it is your job to not just send our young people out to sea of “real life” untethered after graduation, but rather help them help the communities where they come from and where they choose to reside. For without these communities you’d have no students … and no institution.


Jennifer Lawrence Poker House

In 2008, a teenage Jennifer Lawrence starred in her first movie, “Poker House.” Three sisters fought for life with their prostitute, drug addicted mother in a run-down Council Bluffs flop house. In the opening scene, Lawrence, fifteen, who had just got done kicking out her mother’s last ‘john’ at 6:00 AM, explained her life in a nutshell … a line we should all take to heart.

“The man in the white hat, the man on the white horse … he ain’t coming.”


Such is the same situation in the small towns of America. No one in any hat or on any horse is going to save the day.

I challenge you all to help me create and implement an integrated solution that will solve this problem of talent loss that is decimating small towns and rural communities. It’s not going away … and it’s going to take all of us to fix it.

I can be reached below in the comments section below, email at clayforsberg@gmail.com or on Twitter @clayforsberg.


Related Posts:

Let’s Clean Up the World!

When I started the Community 3.0 project a few years ago my goals was to synthesize community civic empowerment with organic small business development. In doing that I proposed the concept of turning locally owned businesses into a concept I termed “Front Porches.” A Front Porch was a hub for informal community gatherings designed to promote civic engagement through volunteerism. I created examples of twenty projects, or Solutions, a Front Porch could create to serve its community. These projects included both solving the problems that had fallen through the cracks or taking advantage of the opportunities that presented themselves.

The Solution that always seemed to gravitate to the front of my consciousness was“cleaning up the community.” Clean up efforts also seemed to be the one thing everyone could coalesce upon. No one wants their neighborhoods littered with unsightly garbage. Plus before anything else can be done – you need a clean slate … a platform to build on, literally and figuratively.

Do you ever walk past that vacant lot and wonder what could be … what could be if someone did something, anything. If someone just cleaned it up, that would be a start. But then, who knows what we could make it. And maybe if this vacant lot became something – something beautiful, then maybe it would catch on. In 1982, James Wilson and George Kelling wrote an article in the Atlantic Monthly titled “Broken Windows.” Here’s an example from the article:

Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it’s unoccupied, perhaps become squatters or light fires inside. Or consider a pavement. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of refuse from take-out restaurants there or even break into cars.

This article became the basis on the “Broken Windows Theory.” In 1994 Bill Bratton became the New York City Police Commissioner under Rudy Giuliani.  A cornerstone of Bratton’s reign was the implementation of the  “Broken Windows” philosophy in New York. A portion of the police budget was put towards the clean-up of neighborhood in high-risk crime areas, including repairing broken windows in abandoned buildings. Bratton even went so far as to repaint subway cars each night if they had been “tagged” during operation that day. Every car left the terminal the next morning “clean.”

“Help Me … I’m Dirty” is Community 3.0‘s version of implementing the“Broken Windows” philosophy through its network of Front Porches. Its premise is that a when a community has a clean environment, free from debris, vandalism and of course broken windows … it has a much higher likelihood of staying that way. It’s a start to all other things a community can do to better itself and help its residents to realize their “Perfect Worlds.”

Lets Do It WOrld logo

Let’s Do It! World

A couple of months ago I was tagged on a Facebook post by David Wilson,Do NGOs Still Have a Right to Exist?“ The topic of the post centered around the lack of scrutiny we put on no-profits and NGOs (non-governmental organizations) on where and how they spend the money we give them. Seldom is there any public discussion on the effectiveness of the strategic and tactically operations.

I decided to comment; but little did I know that comment turned into one of those moments of serendipity that may prove to be a pivotal point in my life. As I was writing, another comment one popped up right in front me. Rather than finishing mine, I stopped and decided to read the comment that appeared first. That comment was from you Kadi Henk from the Estonia based NGO, Let’s Do It! World.” Kadi is their Director of Partnerships, and one of the core members of the organization.

Let’s Do It! World is a civic-led mass movement that began in Estonia in 2008 when 50,000 people united together to clean up the entire country in just five hours. Since then, Let’s Do It! has spread this model—one country in one day—around the world. To date, 112 countries and 14 million people have joined us to clean up illegal waste.

On September 8, 2018, World Cleanup Day, people in 150 countries will stand up against the global trash problem, making it the biggest positive civic action the world has seen. Imagine a powerful “green wave” starting in Japan and ending in Hawaii with hundred of millions of people taking positive action together on the very same day.

Let’s Do It! World has never been only about cleaning up waste. We also aim to unite the global community, raise awareness and implement true change to achieve our final goal– a clean and healthy planet.

Kadi’s response was articulate, and considering the topic of the post – very elegantly non-defensive. Personally, I don’t think I could have articulated the way she did without “throwing out some attitude.” Without even finishing my comment, which meant I had to open another Facebook tab – I had to find out who you Kadi was. And once I did, I sent a “friend” request. Within minutes you not only accepted, but ask for a LinkedIn “connection” and messaged me requesting we talk about collaboration possibilities. We did a few days later … and now I’m spearheading the efforts in the United States for Let’s Do It! World.

Be a Shepherd

It’s time for us all to assume a new role, a new place for us in our communities and in the world. It’s not enough to just agree the status quo isn’t working and move on expecting someone else will fix it. We must assume the responsibility ourselves. We must be the guides. In his brilliant piece from 2011, “From Patterns of Emergent Cities: 1. The Founder,” Seb Paquet gives us, those who must be the shepherds, a philosophical guide to what we must provide those in our communities.

A departure: an escape route from the old and tired, into an open space with few constraints;

A sense of possibility— the promise of a new freedom he has had a glimpse of, but has not yet experienced;

Mystery, adventure, and challenge— an experience; danger, even!

An opportunity to contribute his unique talents towards creating something meaningful that, in his eyes, deserves to exist;

And finally, the chance to design a new ‘home’, a new life for ourselves and others.

This departure from “the old and tired” of the our current civic malaise must be replaced not with just new faces; because the problems lie much deeper than just “who.” The problems stem from decades of systemic decay of an institution never designed to solve all that ail the 300,000,000 of us alone in the United States. The foundation of all society (both here and abroad) must rest on the underpinnings of direct civic participation and “sweat equity.” And by participation I mean volunteerism – whether that “sweat equity” be manual labor, expertise or organization.

Now is the time … and a perfect place to start is cleaning up our communities by joining me in the Let’s Do It! World effort. Even though Let’s Do It! is a worldwide ambition, my focus is here in the United States. America is big place, in all context, so please help me. We have a little over two years to put this together … but in a country of over 330 million people – there’s no time to waste. Our goal is to clean every neighborhood and community in the country. And while doing this I intend to create a platform to build on. Imagine this platform as a network of Front Porches and the clean up will be just the start. Because once we have the platform and network of grassroots civic empowerment – reliance on government dysfunction and juvenile political squabbling will be a memory.

I’m looking for individuals that are ready to transform their respective neighborhoods, cities, and the world by taking on the following roles. Roles correspond to geographic locales or as I call them – Nodes.

Each Census defined Micropolitan area (ranging between 15,000 and 150,000 and averaging about 50,000) will be a designated Node and will have a project leader or Community Empowerment Concierge (CEC) coordinating the efforts. Census defined Metropolitan Areas, being larger, will be Node segmented per 150,000 people, sub-divided by county (or further if necessary).


Think of the Director as the one casts the production, only the production is a multi-community engagement platform. I’m looking for five Directors. Each Director will be responsible for identify and recruiting leaders(CECs) for each community Node. Once these CECs are in place the Directors will be responsible for training and overseeing their efforts. The Director positions are core members of Community 3.0 and their input on all matters is not only welcomed … but expected.

Community Empowerment Concierge (CEC)

A CEC is the local leader. Each designated Node (approximately 3000 nationwide) will be led by a CEC. He or she is the catalyst, or concierge to community and neighborhood engagement. Their main role is set up and organize Front Porches, normally in the community’s locally owned businesses, but not exclusively. Once set up, these Front Porches will act as launching pads community direct action volunteer projects, or Solutions. The CEC will also assist these Merchant Front Porch in installing the 3.0 Contributor Experience Platform. The platform is Community 3.0‘s proprietary 1-to-1 marketing and loyalty program designed specifically for locally owned small and medium-sized  businesses.

Once set up, the CEC will be the one to keep “stoking the fire” of civic altruistic momentum. The first order of business will be community clean-up organized in conjunction with the worldwide efforts of Let’s Do It! World.

James Rizzi - Summer in the City

Leave person, every place and everything better off from you being there

We will discuss how compensation works for both the Director and CEC position upon contact. However, involvement in this project of societal evolution should not be determined by monetary compensation alone. We are looking for people who are cause driven and want to make the world a better place. However cliché that might sound, it’s imperative. The motto that underpins everything we do is: “Leave person, every place and everything better off from you being there.” You must want to be part of something that is only as big as the people involved and at the same time is only limited by our imaginations. You have to want to create something that can change society from the ground up … with you being one of the underpinning cornerstones. It’s this network and foundation that we build that will support not only the Let’s Do It! World project, but many other altruistic ones … possibly even one you are currently working on. Community 3.0 is a platform for everyone’s contribution and a vehicle to realize dreams and aspirations.

I ask for your help. Who do you think would be interested in this opportunity – colleague, a friend, a family member or even a student? Do you happen to know anyone who’s cramped in his or her job – someone who’s great but hasn’t been given the opportunity to do great work? Someone who’s stuck in a situation that feels like a job instead of a career? We need someone with drive and willingness to learn, and above all … a commitment to making things better.

And as I mentioned above – join me and, Make every person, every place and everything better off from you being there. This would be a great way to do it.


Please direct your referrals, ideas and questions to clayforsberg@gmail.com.