Is Your Community Investing in its ‘Cerebral Infrastructure’?

Two days ago I opened the newspaper to a proclamation that President Obama was proposing a $478 billion public works infrastructure revitalization program. This is no surprise to me. The word infrastructure has been bantered around for the last few months as we ready ourselves for yet another chapter in book of the endless presidential election cycle. “America is losing its edge and is in jeopardy of loosing its vaulting status as the ‘Exceptional One.'” Reminds of the Eddie Murphy movie of the ’80s, “The Golden Child.” No matter how misguided it may bewe must protect and sacrifice for the infrastructure.

The previous chapters have been dedicated to the illusion that education reform would be the savior protector. Now with the not so stellar result results of ‘No Child Left Behind’ and ‘Race to the Top,’ the fleeting attention span of the electorate has been redirected to building things. Not so much new things per se, but rebuilding old things; highways, bridges, pipelines, maybe some electrical lines and transmitters, but mainly stuff revered in support of the almighty automobile. Eisenhower’s corpse six feet under probably has a smile on its face. And believe it or not – as I’m writing this on comes a commercial for NASCAR on Spotify (apparently I’m too cheap to spend the eight bucks a month).

Earlier this week I wrote an open letter to state of North Dakota, where I grew up. Their legislature approved a 800+ million infrastructure bill to rebuild the what the oil industry has decimated in the short time since the oil boom began a few years ago. The state is going to build more roads on top of the ones they’re planning on rebuilding. Dirt roads will get paved and two lane roads will turn into four lane roads. They’re going fix bridges and build overpasses and new sewer systems and whatever else they figure out they can use a backhoe on. Oh, they’ll be some new schools too. After all, those people doing the digging and building need a place to put their kids while they’re doing all that digging and building.

And if it’s not enough for public municipalities to do the building, they’ll be  handing the keys to the city to outside corporate conglomerates in hopes they will be the proverbial “white knight, in the white hat on the white horse” by doing more building. Seldom, if ever, does this work out though. Civic planning textbooks (which apparently aren’t read) are littered with a plethora of stories of corporate subsidies pledged in return of promises of “jobs.” Oh that word “jobs;” it’s as intoxicating as the snake with the apple in the garden of Eden (if you believe in those things). But the apple and the snake … they didn’t work out either. But it doesn’t matter if politicians can say they’re working to provide “good jobs for good hard-working folks.” Look at the craziness we’ve had to endure with the two years of Keystone Pipeline debate. If you’re a politician from anywhere close to where the proposed pipeline is running nasty carcass – you’re touting “jobs.” It doesn’t make any difference that there’s only going to be thirty of these full-time “jobs,” it’s still jobs.

And it doesn’t matter what politicians are doing the talking. They could be Democrat or Republican. They could be federal, state or local. They just can’t help themselves. It’s like crack to them, no  matter the quality.

Coffee Shop posterize

 This insanity has to stop

Now I’m all for “jobs.” But it seems all these jobs being talked about are pretty much the same, as I said “good jobs for good hard-working folks.” This is fine, but not everyone wants to work ‘hard.’ And by hard I mean ‘blue collar hard.’ And I’m willing to bet that a lot of those doing the ‘blue collar hard’ jobs are doing them because they don’t really have any other option. Given the chance I’m sure they wouldn’t mind using their mind instead. Trust me, money or not, it no fun working outside in North Dakota in the winter.

Information technology and the internet have changed work opportunities dramatically. However, few of these opportunities are being taken advantage of in places like North Dakota and other states that are composed primarily of small and medium-sized towns and cities. These ‘new economy’ opportunities are seen mainly in urban areas. But it’s not like they couldn’t be distributed more equitably. These opportunities are not geographically bound. Unfortunately few leaders in the public space understand the real potential here. They are myopically focused on getting the most ‘bang for their buck’ with that new backhoe they proudly acquired for the city.

Apple created $10 billion in revenue for third-party application developers for the iPhone and iPad in 2014 alone. That’s more than all of Hollywood generated. And these developers can live anywhere, even in their parent’s basement in Devils Lake, North Dakota. How much of this flowed to North Dakota or states like that. I don’t know, but probably not much.

The ‘Nomad Economy’ is what I call the makeover of this new workforce. These are people, (mainly young but not entirely) who are either self-employed or own small businesses. It’s estimated that by the year 2020, forty percent of America’s workforce will be freelancers. These are NOT the jobs doing the building and digging in the traditional sense. Most of the digging these people do is digging in their minds and figuring out how to navigate the future which is ever evolving and so much less stable than that of their parents. “Holding onto yesterday” and expecting the life of the long-term corporate employee is no longer an option, or preferred.

Introducing the ‘Cerebral Infrastructure’

Even though the ‘Nomad Economy’ is not geographically constrained, it still requires infrastructure. But it’s not the infrastructure you would think. It’s more of a ‘Cerebral Infrastructure.’ By this I mean accommodation for the physical and mental spaces these self-employed, small business owners or ‘Nomads’ need to congregate, collaborate and create – molding the future for themselves and those around them. Schools can help, but they’re only a part of the solution. We need to look past tradition and what worked in the past to now and beyond. What might have worked a decade ago, may be obsolete today, let alone tomorrow. This is time for elected officials and those they appoint to starting asking questions more relevant than the one they asked even five years ago.

  • Do their cities and towns have co-working HUBs designed to nurture entrepreneurial dreams and turn them into job generating start-ups?
  • Do they have the bikeways, parks, public transportation and community gathering places Millennials, the bulk of the ‘Nomad Economy,’ require?
  • Do they have Makerspaces; places where younger and older generations can learn from each other using 3D printers, laser cutters and CAD (computer aided design) technology to make the unimaginable a reality?
  • Is Twitter prominently used both in the public and private spheres where thoughts and collaborations know no international boundaries?
  • Are there state and local sponsored efforts to not only encourage, but assist financially with these collaborations? Or are they looked at with disdain … as something that comes from where elsewhere and doesn’t belong in its revered culture from the past?
  • Do state and local municipalities utilize technology that involve residents in civic decisions and corresponding operations?
  • Are today’s cities, towns and states collaborating with local NGOs (non-governmental organizations) to solicit ideas on how to make its residents leaders in the realities of the new Nomadic economy?
  • Are they creating contests to attract the best ideas from their best people to build their communities in ways that will benefit all its residents (not just the few in its primary industries)? And do these contests provide financial rewards and mentoring assistance?
  • And are their communities places where the country’s best and brightest would want to move to, to use not just their hands – but their minds; and not only use their minds for others, but to build companies of their own? If it’s not … then why not?

Imagine taking a portion of the money used for roads, curbs, gutters used to reinforce the idolization of the automobile. This money could be used to create a ‘Division of Cerebral Infrastructure.’ North Dakota has a state-owned entity called the Bank of North Dakota. Other states, and even local governments could do the same thing. Not everything has to go through Bank of America or Wells Fargo or Citibank or any other of those blood sucking Wall Street devils that have none of your residents’ wellbeing in mind.

Current I live in Montana. The state has a coal fund that grants or loans money (I’m not sure of the exact details) to businesses based in the state. In theory this is all well and good. In practice … not so much. You see Montana’s coal fund requires any recipient business to back it with collateral. That’s good for brick and mortar businesses like casino/convenience stores and car dealers that ironically don’t provide any real benefit since they just cannibalize other local businesses. But it’s not good for ‘new economy’ businesses and the self-employed like the ones Apple paid $10 billion to last year. It’s also is not good for ‘new economy’ firms like Uber, Lyft, Airbnb and the ‘Nomads’ they provide opportunities to. These firms and those like them have raised ten of billions of dollars in venture capital over the last couple years.

This new ‘Division of Cerebral Infrastructure’ can’t act like a bank though. It has to act like a venture capital/private foundation morph. This division’s goal is not to make money directly though. It’s to help generate third-party economic activity which will in turn generate benefit for the community, some directly financial, but most in indirectly as a private business stimuli and resident wellbeing costs savings.

This concept is called obliquity: “the best way to achieve a goal when you are working with a complex system is to take an indirect approach instead of a direct one.”

From competition to ‘Resource Maximization’ using the multiplier effect

The fun part of this ‘project’ would be generating the ideas from the public. The “Division of Cerebral Infrastructure” could hold an annual contest with the applicant projects being voted on by the public via the web. A similar vision of this was implemented by LA2050, a non-profit initiative in Los Angeles that gave away $1 million in grants to winning projects focused improving and transitioning the city to the year 2050. Your community could do the same thing only on a more applicable scale (large or smaller). And the LA2050 people might even give you some advice setting it up (if you asked nicely).

If the public has to vote on it, then the presentations would have to be visually attractive and able to concisely communicate the vision of creators and the benefits to the public. Picture these like the way Kickstarter and Indiegogo projects present themselves. Maybe a contest like this would even bring back some expatriates who jumped the metaphorical ship for greener pastures elsewhere like the urban areas that do offer what they require. And imagine if projects that weren’t funded directly, gained attention and were financially ‘kickstarted’ via other means. Just another example of obliquity. This could go on and on once it got started. In fact, it would be hard to stop –especially if the contest became an annual affair.

When I was at school at the University Of North Dakota, my microeconomics class taught me about bank reserve multipliers. Every dollar put in a bank supposedly generates ‘x‘ times that in economic activity via loans, etc. And by depositing money in the “Division of Cerebral infrastructure” and investing or granting it locally this multiplier concept could become a reality that takes place in every community in the state. Imagine $100 million magically turning into a half of billion dollars. No offense to roads and bridges, but you ain’t seeing that kind of return in traditional infrastructure improvements.

Street fair posterize

But if you have to make physical improvements, don’t make everything so car-centric. The Millennial generation, the foundation of this new Nomad economy, wants bike paths and sidewalks and trees. They want ‘places.’ They want their towns, cities and neighborhoods designed for them and their fellow residents … not for cars. They don’t want to be an afterthought, a nuisance to the automobile culture of their parents and grandparents. Hell, maybe their parents and grandparents would even like these new ‘places’ too given the opportunity.

If a city doesn’t provide these amenities (or actually basics), they have NO hope of retaining their ‘best and brightest’ – let alone attracting them from elsewhere.

No matter the state, all cities, all towns and all neighborhoods are the same


This conversation should be had in every state, every city and every neighborhood in this country and abroad. To rely on the same thinking that caused many of the issues we face today is a prescription of ‘more of the same.’ “Trying to solve traffic problems by building more roads is like trying to solve obesity by buying bigger trousers.” It’s time for us to redefine the definition of public infrastructure. The infrastructure we need should be focusing on is what’s between the ears, the ‘Cerebral Infrastructure’ … not just what’s between the curbs and gutters.

It makes no difference if you’re in an official decision making capacity for your state or your city or town. Change can come from anywhere. In fact it normally comes from outside the established power structures and ‘ivory towers.’ Regardless it’s still your community. If you sit idly by and let the ‘same old’ become the future … there’s no one to blame but yourself.


You can find me on Twitter at @clayforsberg and on Google+


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3 thoughts on “Is Your Community Investing in its ‘Cerebral Infrastructure’?

  1. From Aleks Blumentals on Scoop It

    Wholeheartedly agree with your views. Just would add that there is a need for “zones of emergence” where citizens of all stripes can workout things not knowing in advance what the answers will be. I like the example offered by Jaime Lerner’s Curitiba – the continuous charrette process, for example.
    We started a space in Nashville along these general lines and are doing something slightly different in Riga
    The limitation of fablabs and co-working places is that they prescribe forms of being that involve little gestating new systemic answers. This means stopping short of removing the conditions of scarcity driving the imbalances. A good attempt to outgrow this I appreciate in – who organically grow out new enterprises. This also remedies the eternal “pitch & judge” nonsense where typically the purse holder second guesses what is possible or viable, instead of embracing a path which more closely describes most advances, let alone figuring out directions.

    The quality of the community spaces where people could move in and become is quite a magical concept but is as real as it gets. A lovely example is the that went from abandoned cotton works (largest in Europe at ots time, housing 100,000 workers) to one of the most prolific art centers in the world (Leipzig school) organically. possibly the most successful brownsite turnaround anywhere. The magic has to do with leaving “empty” spaces as nature does, which can be colonized by new species and interactions.

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