Contrary to the media overload on the gas price crisis – Americans really don’t care about the extra cost. Sure they’ll complain. But aside from those who make a living on the road, like truck drivers, it’s really no big deal, a few less dollars in the pocket – but really no big deal. If it was, we would change our behavior.
And I’m not talking about buying a hybrid. I’m saying not driving, not using a car as a recreational vehicle where you just go out for spin to clear the head or drive to store at every whim. If gas prices were a big deal then people would the use bus, or the train, or carpool, or bike or even walk. Aside from a slight uptick in public transportation use … this isn’t happening. And we all know a little exercise would do this country wonders.
The United States is used to prosperity and independence, and car embodies this. Our cars are as much a status symbol as transportation. Our value is determined by that hunk of steel, plastic and electronics in our garage. Our car is an extension of our very being. To not want a better vehicle than our next door neighbor is, well … Un-American.
Until either gas price gets to a point where it’s either gas or something significant, not just a “another meal out a week” – or we change our value systems … all we’ll do is complain, and nothing more.
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