Imagine if you could close your eyes, click your heels – and find yourself somewhere else, somewhere where your personal little world was just like you wanted it to be.
About fifteen years ago I started using the phrase, “Road to Your Perfect World.” It was used mainly in the context of my recruiting business. “Life is a journey, not a destination.” Thus the “Road” moniker. I told my candidates to view a job as a just step on a bigger journey where they wanted to go. If the job they were considering didn’t do that … then move on.
Well the over the years my idea of the “The Perfect World” has changed. It’s not just about work or getting a job anymore. It’s more encompassing. If you’ve read this blog, you probably already know that. It’s about my ideas to fix everyday life and all that makes it up. So – welcome to my “Perfect World, circa 2011.”
My Perfect World
- First it’s local. I’m all into the web, and what happens in the world and everything. And I’ve met some outstanding people that have expanded my life in areas I never expected. But when it comes down to it, it’s about where I’m standing, the ground underneath me, the tree over there (with the nest in it) – and the cat walking across the street in front of me. My physical, mental and financial health begins and ends here in my neighborhood. If I’m going make things perfect – I’m might as well start right here.
- Second, there’s more to life than just buying things. My value on this earth is a lot more than just the size of my house or the balance in my bank account. And I don’t think I’m alone here either. Helping each other, whoever they may be, and spreading good karma is more valuable to me than any car in my garage. In this day of “slash to the bone” political rhetoric, a lot of people, even some of my neighbors, are falling through cracks. And the safety net has holes in it. So it’s up to us, the members of my community – to power up the sewing machine and fix that net.
- Sometimes I do have to buy things though, so I’m going to make every effort to support locally owned businesses. These people are my friends and my neighbors. They are the parents of my daughter’s friends. Walmart’s not my friend, nor is McDonalds, nor is Amazon. I don’t hate these companies. But all I know, is three times more money flows into my community when I buy locally. That’s money for public art, for schools, for soccer leagues, and for cat parks (yes cat parks – imagine that – after all it’s my Perfect World). These things keep my neighborhood healthy, interesting and prospering.
- Also, when I buy things, local or not, I want to be treated like an individual. I’m not like my next door neighbor or my daughter, so why am I marketed to the same way. Once I first start shopping at your business, I want you to start building a profile on me. I know some people think that’s creepy, but I’m cool with it. I don’t want to know about deals on diapers. It’s been twenty years since I bought diapers. Just because you’re too lazy to keep track of what I buy doesn’t give you the right bombard me with endless circulars and junk mail. Keep me informed on things that matter to me when I should know about them. Respect my time as well as my money. Business relationships are exactly that … relationships. So I want them treated like that.
- And lastly, I want to not only have a say in what happens in my community - I want to actually make it better myself. I’m done sitting around and waiting for the government – local, state, federal, whatever – to make thing better for my neighborhood and for me and my friends. Whatever the level, government has gotten to point it’s nothing but a bunch of self-serving bureaucrats. We are much better served, serving ourselves. My neighbors and I know what needs fixing and who needs help in our own community. So in my “Perfect World,” we are going to deal with things ourselves. And it’s not just about throwing a bunch of cash around either (assuming any of us had a bunch of cash). It’s about helping however you can, with whatever resources you have. If you have a truck with a plow on it – help clear the snow in your neighbors driveway … and she’ll bake you a quiche in return. If you have open space in your office building – let a new nonprofit, volunteer tutoring service use it … for free. We learned in kindergarden to share. It was a good idea then – so why not now.
Well, that’s pretty much my “Perfect World,” at least in my own little corner of the world. And I think if a lot of other corners of the world did the same - who knows maybe things might just get better … maybe a whole lot better.
In fact that might not be a bad idea. Imagine if we could bottle my “Perfect World” and spread it everywhere, or at least a template for creating your own neighborhood “Perfect World.” And imagine if all these little local “Perfect Worlds” would talk to each other and share what they’ve learned. That could make their “Perfect Worlds” even more perfect.
My “Perfect World” may not be the same as everyone else’s, and that’s cool. After all, we’re all different. But one thing I know, is if you wait and hope someone else, mainly government and the big box store down the street, to tell you what they think it should be … you’re probably not going to be happy. How’s that been working for you?
I think there’s a lot of people out there that think the same way. And if you’re reading this then you’re probably one of them. We can make things better for a whole lot of people – if we just get back to the fundamentals, where it starts.
And it starts on your block, on your street - and in your neighborhood. A lot us have lost touch with our community and our neighbors – I’m no exception. But it’s time to reconnect … our neighborhoods need us to. This is where the real power lies. It’s waiting for you to grab it and run with it.
Note: The five items I described above may seem random, but they’re not . In a few months you see why. Keep in touch. I’m on Twitter at @clayforsberg